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Fashion Trends for 2024 Decoded by a Leading Fashion Expert

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The defining trend of the Fashion Weeks of Spring/Summer 2024.

Ijust returned from a two-week trip to Asia, where I had the opportunity to discuss the state of the luxury industry in a series of keynotes and workshops with some of the most influential luxury clients across Singapore, Malaysia, Japan and Hong Kong. There was one clear theme – the rise of quiet luxury.

Affluent clients all over the world are making more deliberate choices when it comes to brands and the products they purchase. And the clear winners in 2023 were brands that focused on substance over show-off – brands like Hermès, Louis Vuitton, Dior, Chanel, Zegna, to name a few. Quiet luxury whispers, it does not need to shout. 

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This movement is gaining momentum across major fashion capitals and marks a departure from ostentatious displays towards a more understated, refined notion of luxury. This trend will – in my point of view – strongly influence the upcoming Fashion Week season from London to Paris, Milan to New York. Quiet luxury was already evident during the recent Paris Haute Couture Fashion Week Spring/Summer 2024 through several key trends.

Quiet luxury is more than a trend; it's a paradigm shift in the fashion industry.

This movement is gaining momentum across major fashion capitals and marks a departure from ostentatious displays towards a more understated, refined notion of luxury. This trend will – in my point of view – strongly influence the upcoming Fashion Week season from London to Paris, Milan to New York. Quiet luxury was already evident during the recent Paris Haute Couture Fashion Week Spring/Summer 2024 through several key trends. 

Fendi’s collection showcased minimalism with clean lines, innovative silhouettes and a muted color palette, balancing elegance with futuristic shapes. Pierpaolo Piccioli’s work at Valentino continued to demonstrate why he is a cornerstone in the world of haute couture. His collection was effortlessly elegant, appearing simple but revealing an underlying technical mastery in its execution. The use of color and the complexity of the designs reflected a quiet but profound luxury. Chanel’s collection highlighted ballet core elements, focusing on ethereal silhouettes.

The New York Times cited Valentino’s Piccioli: “The magic is in all the effort you don’t see.” The publication added that, “His sumptuous feast of a show simply proved the point. He has the ability to make seemingly simple clothing — an anorak, a blazer, a New Look skirt — seem ineffably luxurious thanks to the saturated combination of the colors and the generosity of the cut.”

This trend represents a shift in the fashion world, where the emphasis is increasingly on the craftsmanship, subtlety, and timelessness of design rather than overt extravagance. This approach seems to be a response to a broader cultural desire for authenticity, long-term value creation, and sustainability in luxury fashion.

Quiet luxury whispers, it does not need to shout.

In a world saturated with fast fashion and fleeting trends, quiet luxury emerges as a countermovement. It’s a reaction to the excess and overconsumption that has defined much of fashion in recent years. This approach seeks to emphasize the value of craftsmanship, sustainability, and timeless design– qualities that resonate with a growing consumer base seeking depth and authenticity in their fashion choices.

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Key Trends 2024

Creating the Exceptional

Designers are transforming daily wear into exceptional pieces. This trend isn’t about reinvention but elevation – taking familiar items and infusing them with extraordinary design elements. It’s about celebrating the artistry in the ordinary, a principle at the heart of quiet luxury.

Serene Color Palette

The prominence of sky blue and other serene hues reflects a desire for calm and simplicity. This color trend underscores a move towards a soothing aesthetic, mirroring the tranquil tones of nature and providing a visual respite from the chaotic world.

Comfort and Elegance

The focus on wide-leg pants combines comfort with elegance. This trend moves away from restrictive fashion, embracing ease and fluidity. It’s a nod to practical luxury, where comfort doesn’t compromise style.

Refined ’90s Nostalgia

The ’90s trend, distilled to its essence, highlights minimalism and clean lines. This approach reflects a desire for enduring styles that transcend seasonal changes, a key aspect of quiet luxury that values longevity over temporary allure.

The Bigger Picture

Quiet luxury is more than a trend; it’s a paradigm shift in the fashion industry. It reflects a growing consciousness about the impact of our sartorial choices and a deeper understanding of what true luxury means. This movement isn’t just about clothes and accessories; it’s about a lifestyle that values subtlety, sustainability, and enduring beauty. As we move through 2024, quiet luxury is poised to redefine the fashion landscape, setting a new standard for elegance and sophistication.

Daniel Langer, CEO of Équité, is recognized as one of the “Global Top Five Luxury Key Opinion Leaders to Watch.” He serves as the executive professor of luxury strategy and pricing at Pepperdine University in Malibu and as a professor of luxury at NYU, New York. Daniel and his team collaborate with luxury brands, mid-sized enterprises, and startups to enhance brand positioning, messaging, pricing strategies, and overall profitability. He’s authored best-selling books on luxury management in English and Chinese, and is a respected global keynote speaker. Daniel frequently conducts masterclasses on various topics across Europe, the USA, Middle East/Africa, and Asia. He’s a sought-after luxury expert, appearing on platforms like Bloomberg TV, Forbes, The Economist, and more. Holding an MBA and a Ph.D. in luxury management, Daniel has received education from Harvard Business School. 

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