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From Soil to Giggles with Cha Cha Mouche

Mark Tarbell Cha Cha Mouche hero
Award-winning chef Mark Tarbell debuts his newest wine Cha Cha Mouche.

If you’re a fan of Mark Tarbell’s delectable dishes, you will love his recent endeavor. What started as a passion project has blossomed into a new silky and rich wine brand that will satisfy any wine enthusiast’s palate. 

Mark Tarbell portrait

Courtesy of Tarbell's

While the process of Cha Cha Mouche started a year ago, Tarbell has always dreamed of having a wine brand. 

“The dream started in 1982 when I was living in Paris,” Tarbell explains. “I never believed it would happen until I did some cool body-mind work about seven years ago. One of the things I manifested was that I would make wine. One year later, I met my now winemaker and vineyard manager and we started the journey.” 

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The Cha Cha Mouche name was established from spontaneity, “Cha Cha Mouche came to me one day about seven years ago when I was doing some Sumi brushwork. I just wrote it out and giggled. That was it,” Tarbell says. 

Inspired by the powerful stories behind wine, Tarbell wanted to create his own story. Cha Cha Mouche wines reflect the playful nature and memories forged when friends and family bond over a good bottle. 

“I love the people, stories and history around wine,” Tarbell says. “It’s so dynamic and so fun to share with others. This project is all about being part of a community that is curious, fun, and wants to taste and do some cool stuff together. It’s about creating memories and forging bonds over a good bottle of Cha Cha Mouche wine. 

Mark Tarbell in desert

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Cha Cha Mouche is exclusively available to members of his wine club, which includes six seasonal wines each quarter, personalized presents hand-picked by Tarbell and personalized recipe pairings to complement the wines. 

“This wine is more than that. It’s a Unique and exclusive experience,” Tarbell explains. “It’s a community of life lovers that gather with friends, family and neighbors and want to be a part of something cool and different. I will converse with our community using my forty years in wine to share the next taste with love.”

Tarbell’s passion for wine and community translates into the wines he produces. With a vast selection of varietals, everyone can experience the love and light-hearted fun that Cha Cha Mouche brings to the table.

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