Luxury in
Your Inbox

craves

Viva Voom!

Valentino Voce Via Eau de Parfum ICONIC LIFE CRAVES

Valentino

Rev up your style with floral radiance with Valentino Voce Viva Eau de Parfum that combines sound and the scent. We’re craving a new fragrance this month, and Valentino came through with a scent destined to be ICONIC.

Like a voice, a woman’s perfume is personal, intimate and leaves a trace. The voice of a generation, Lady Gaga has inspired millions of people around the world for more than a decade, and is the ambassadress of Voce Viva women’s perfume. Pierpaolo Piccioli, creative director of Valentino, was inspired by the human voice when creating the lush new Voce Viva perfume.

Like a voice, a woman's perfume is personal, intimate and leaves a trace. The voice of a generation, Lady Gaga has inspired millions of people around the world for more than a decade.

With Valentino, the singer shares more than her Italian origins. A symbol of respect for individualities, and for everyone to find their place, Lady Gaga speaks to the same values as those of Valentino.

Ten albums, an Oscar, two Golden Globes, a Bafta and 11 Grammys later, the provocative, outrageous and committed, Lady Gaga is a global icon known as much for her distinct style as she is for her versatility as a performer and an international voice for equality.

Over the years, Gaga has been no stranger to starting conversation with her fashion choices. The star’s relationship with the brand began with the show-stopping pink feather-covered gown she wore to the Venice premiere of A Star is Born in 2018, and the periwinkle Cinderella-esque ballgown she walked the Golden Globes red carpet in that same year.

The fragrance is a harmony of a blooming floral bouquet of orange blossom and golden gardenia paired with colorful Italian bergamot and mandarin.

Unexpected cool notes of crystal moss accord and vanilla add another dimension, as this fragrance conveys the values of Maison Valentino and the Voce Viva femininity.

Iconic Life Black Horizontal Logo

Get The Latest!
Luxury in Your Inbox