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Time Well Spent: Watch Week Aspen 2025 Celebrates Craftsmanship in the Rockies | ICONIC LIFE

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Time Well Spent: Watch Week Aspen 2025 Celebrates Craftsmanship in the Rockies

Photos courtesy of Watch Week Aspen

Several men put their arms into a huddle with expensive watches on their wrists.
Join top watch brands and fellow enthusiasts in Aspen for three days of luxury timepieces, outdoor adventures, collector exclusives and horological experiences—all set in the stunning Colorado Rockies.

Watch Week is returning to Aspen August 7-10, offering an incredible opportunity for watch enthusiasts to experience high-quality craftsmanship and immerse themselves in the beauty of the natural world that surrounds this notable Aspen festival.

Presented by Oliver Smith Jeweler, the Aspen Chamber Resort Association and other notable local partners, Watch Week Aspen boasts an impressive lineup from leading watch brands, including Gerard Charles, Omega, ZENITH and more.

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A man wears a silver Bremont watch with a blue face.

Festivities kick off on August 7 with the Oliver Smith & Moritz Grossmann Timepiece Vault, where guests are invited to peruse a curated collection of vintage, rare watches, as well as limited-edition pieces from Moritz Grossmann. Afterwards, there is an array of activities that guests can experience, with all festivities commencing at the Watch Week Aspen Welcome Party that evening. With hors d’oeuvres and craft cocktails, this is an event you don’t want to miss.

Friday’s notable events include an early morning hike with famous mountaineer, Jimmy Chin, followed by breakfast and a viewing of Bremont’s latest collection. Later in the day, there is no shortage of exciting events, including Cocktails and Canapés with Arnold & Son, a hands-on demonstration of Omega’s anti-magnetic technology and a Collector’s Cocktail Party where guests can brush shoulders with some of the top watch collectors in the area.

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Saturday rounds out a fantastic weekend of good company, quality watchmaking and exciting hands-on experiences with several events including a morning pickleball experience with Olympian Alex Ferreira, a speaker panel of horologists, a coffee break with ZENITH and more.

A collector holds up a watch to show a guest.

If you’re a horologist, a collector or just one who appreciates the quality craftsmanship of luxury watches, this is an event you don’t want to miss. Every day includes exclusive viewings of designer watches, insider lectures on the cutting-edge design and technology of top brands in the field and the opportunity for guests to connect with fellow watch enthusiasts under the backdrop of the stunning Rocky Mountains.

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