See Inside Tiffany & Co.’s Redesigned Flagship New York City Store

Tiffany & Co.‘s Fifth Avenue flagship store has undergone a transformational makeover. Reopened in April, the newly refurbished Landmark building, one of the largest stores in Manhattan, features custom artwork, never-before-seen jewels and immersive displays.

“The reopening of the ICONIC Fifth Avenue Landmark is a major milestone for our House. It sets a new bar for luxury retail on a global scale,” Anthony Ledru, President and Chief Executive Officer of Tiffany & Co., says.

YOU MAY ALSO LIKE: LOVING A LUXURY FASHION BRAND SO MUCH YOU COULD EAT IT UP!

Courtesy of Tiffany & Co.

The renovation is the first holistic change since the store first opened in 1940. The store’s interiors have been completely reimagined while paying homage to the original ICONIC structure. The Atlas statue and clock above the revolving doors has been refurbished, and the interiors have been transformed into a new world of wonders. The Landmark is now more than just a jewelry store; it’s a cultural hub with superior hospitality, cutting-edge art and design, and a tribute to the Tiffany & Co. brand’s heritage and authority as the purveyor of the world’s finest diamonds.

The new store features nearly 40 artworks, including never-before-seen Tiffany-commissioned pieces. Visitors are immediately immersed in an expansive main floor of jewelry cases illuminated by an innovative take on a skylight. The ceiling installation spans nearly the room’s length and is composed of an abstraction of facets. Integrated throughout the Landmark’s 10 floors are nearly 40 artworks, including never-before-seen Tiffany-commissioned pieces.

Courtesy of Tiffany & Co.

YOU MAY ALSO LIKE: COVETED COLLECTIONS | BOLD NEW FINE JEWELRY FROM TIFFANY & CO.

One piece we’re particularly excited about is The Blue Box Cafe by Daniel Boulud. After perusing the store, you can live out your own Breakfast at Tiffany’s day with this coveted dining experience. New York’s Michelin-starred chef Daniel Boulud brings a seasonally inspired daytime menu, including breakfast and tea. The redesigned space now includes a private dining area and bar with art installations.

To commemorate the reopening of the store, Tiffany & Co. is debuted a range of exclusive designs and one-of-a-kind creations. This offering will include everything from extraordinary diamond watches and limited-edition home objects to eyewear inspired by the Tiffany Setting engagement ring. The Landmark store is on track to achieve WELL Platinum certification and LEED Gold certification, making it a sustainable shopping experience for shoppers.

Courtesy of Tiffany & Co.

The Fifth Avenue Landmark welcomes visitors to discover the wonders of Tiffany & Co. It’s not just a jewelry store; it’s a new standard for luxury retail on a global scale.