To understand Tidelli Outdoor Living, one needs to see a brand focused on more than just patio furniture. The company is centered around creating real human and environmental connections and producing quality, handcrafted products designed to last.
Based in Brazil, Tidelli is focused on integrating sustainability into all business aspects through social outreach, economics and the environment.
Since its inception, the outdoor living firm has prioritized sustainability at the community level. By thoughtfully establishing its manufacturing operations in a neighborhood struggling with a limited job market and low-income conditions, Tidelli has employed hundreds of community members.
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“People have an excellent quality of life. They can take a break, go home and have lunch, and come back for the next shift,” Gian Mandelli, operational director for Tidelli USA, says. “This was a huge step [forward], but it wasn’t sufficient. There were more people needing help than we could employ because we didn’t have the need, so the second step was the establishment of the Tidelli Institute.”
The Tidelli Institute was created with the community in mind. It not only pays its employees but also gives them the opportunity to learn new skills by creating unique projects using the overflow of raw materials from the manufacturing plant. The company then buys back its products, which can include purses, Christmas decorations, soup plates, pillows and bags.
“We work with very high-quality materials, and there’s a lot of waste during the manufacturing process. Instead of throwing the waste into the environment, we recycle by donating it to the institute, and the institute manufactures sellable products,” Mandelli says.
By recycling the raw materials and reusing aluminum, PVC, stone and wood scraps in the manufacturing process, Tidelli helps protect and preserve the environment. They also use high-energy machines that reduce overall energy consumption. By reducing their waste, they virtually eliminate the cost of material disposal, further boosting their economic position.
Beyond the raw materials, Tidelli is known for the handmade craftsmanship of each piece of furniture. Mandelli explains that while most outdoor furniture is mass-produced and will only last two to five years, their furniture is handcrafted and created to last up to 20 years.
“Our product will last a long time, and in 15 years we’re probably going to sell more because we are going to sell to the same customers,” he says.
In Brazil, clients can also have their older Tidelli furniture refurbished, preserving the original frame while adding new upholstered elements.
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“Our philosophy is to build something that lasts,” Mandelli remarks. “This says a lot about how concerned we are not only in selling more but in making it right. If there’s no need to generate additional waste or consume additional resources, we prefer to do that.”
This way of thinking and operating has established Tidelli as more than an outdoor furniture company. It values each employee, the community in which it operates and the environment that surrounds them.
“Sustainability for us is a whole mindset,” Mandelli says. “Sustainability is not just impacting this generation; it’s impacting future generations. It’s a whole way of thinking, and that’s what we pursue in different aspects of our manufacturing.”
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