When it comes to fashion, trends come and go, and sometimes they even come back again. But what makes a piece truly ICONIC is when it never goes away in the first place.
While it may have just started as a sketch by designer Anne-Marie Beretta in the 1980s, the Max Mara 101801 coat has become “the heart and essence of the Max Mara identity.” From the moment the brand released it, the simplistic style of the 101801 has been loved by women all over the world, including A-list celebrities like Taylor Swift and Angelina Jolie.
Even 40 years later, the coat represents timeless style and value. It has become one of the most ICONIC pieces in modern fashion history, and it’s simple to see why. Its unique lines and clean proportions paired with the elegant double-breasted fastening, kimono sleeves and always-in-style oversized fit are to credit for it becoming an instant classic.
Even 40 years later, the coat represents timeless style and value. It has become one of the most ICONIC pieces in modern fashion history, and it’s simple to see why.
But perhaps what makes the 101801 a must-have for most women is how it can complement any look. No matter if you dress it up with a cocktail dress for a night on the town or dress it down with jeans and a classic tee, one thing’s for certain, the Max Mara coat elevates any outfit.
Just as fashion evolves from decade to decade, the classic 101801 has too. The next generation of Max Mara coats (the Manuela, the Teddy and the Ludmilla) take after their predecessor, stealing the hearts of fashion lovers everywhere.
Regardless of which Max Mara icon you choose to hang in your closet, you’re choosing a coat that epitomizes quality and timelessness.