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Sweet n Skinny: The Gluten-Free Bakery Redefining Healthy Desserts | ICONIC LIFE

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Sweet n Skinny: The Gluten-Free Bakery Redefining Healthy Desserts

Photos courtesy of Sweet n Skinny.

Floral decorated cupcakes.
With high-protein cupcakes, refined sugar-free ingredients and artful floral designs, Sweet n Skinny founder Jennifer Schuitemaker is proving that dessert can be both nourishing and indulgent.

Imagine a cupcake with more protein than a nutrition bar, more fiber than an apple and tastes delicious. It sounds impossible, right? Jennifer Schuitemaker, owner and founder of Sweet n Skinny, has made it possible.

Although her bakery has only been established for a year, Schuitemaker has always had a passion for baking, and has been developing healthy, nourishing desserts for years

“I love dessert and I am very health conscious,” Schuitemaker explains. “Because of my love for desserts, I wanted to have a rational way to eat this everyday and still feel great, still nourish my skin, still protect my gut and have an overall wellbeing. That’s why I developed these recipes.”

Today, Sweet n Skinny offers cupcakes, layered and sheet cakes, and beauty bites, all packed with nutrition without compromising the flavor and indulgence of dessert. Her creations are gluten-free and void of refined sugars or any processed ingredients. Instead of standard wheat baking flour, she opts for chickpea flour for added protein and fiber, coconut flour for improved digestion, and almond flour for magnesium. Every ingredient is thoughtfully incorporated, from cage-free eggs and grassfed butter, to aluminum-free baking powder and fair trade vanilla.

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Beyond its nutritional value, a Sweet n Skinny dessert is a work of art, tediously crafted by Schuitemaker. Her signature icing style is inspired by florals, and each confection is adorned in bursts of color.   

“The reason my company exploded from the get-go is because people appreciate beauty, and that’s a force in this world,” she says. “By beauty, I mean something that is made intentionally, something that is handcrafted.”

Floral cupcakes.

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Schuitemaker learned to master the power of baking with heart and intention from her grandmother, whom she spent her childhood in the kitchen with.

“That really inspired me as a child because behind those doors were magical things going on,” she explains. “ [Today] I think we are really distancing ourselves from our own homes and our own kitchens and the art of something handmade with love, care and integrity.”

That is the driving force behind Sweet n Skinny, creating desserts that taste like they were crafted with love, while still fueling a life of health, wellness and nourishment. 

To learn more and order Sweet n Skinny, visit the website here or visit the Instagram here.

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