Rebelles’ With A Cause | The 2024 Rebelle Rally

Photos: JoMarie Fecci and Sammy Deleo

In addition to bragging rights, the Rebelle Rally winners also win money to be donated to a charity of their choice, which was the driving reason behind Louisa Bir’s decision to enter.

In 2022, Bir was diagnosed with HER2+ breast cancer; her world has never been the same since. Bir’s perseverance prevailed through countless treatments and surgeries, and she is now in remission. With a new perspective on life, Bir has decided to reinvent herself.

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“This new year, I am reinventing myself, taking every opportunity and living every minute like it is my last,” Bir says. “Finding confidence again has been difficult, but it starts with one action at a time and moving in a new direction. I have decided to register for the 2024 Rebelle Rally, an all-women’s off-road navigation rally raid in the United States. It’s been on my radar for nine years. It is the ultimate challenge of precise navigation by testing your skills on maps, compasses and road books over eight days.”

Photos: JoMarie Fecci and Sammy Deleo

Such a task can only be completed with help, so Bir reached out to her longtime friend and fellow adventure seeker, Jordan Keeth.

“I couldn’t think of a better co-pilot in this insane endeavor, Jordan Keeth. When I called Jordan a couple of months ago about my crazy plan, I already knew her answer,” Bir says.

Bir and Keeth come from racing and off-roading backgrounds but are eager to hone their navigation and critical thinking skills, a task Rebelle Rally was made for.

The women signed up for a seven-day navigation dune driving course to fine-tune their skills. They have downloaded countless materials on road navigation and plot points and have several weekends dedicated to going out with experienced individuals to get one-on-one coaching to prepare for the rally, which begins in October 2024. They both understand the seriousness of this event and have committed to dedicating 2024 solely to the Rebelle Rally.

Photos: JoMarie Fecci and Sammy Deleo

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Both being very competitive individuals, this isn’t just something they plan on participating in; they are here to bring attention to the charity Boarding for Breast Cancer (B4BC), a non-profit foundation established in 1996 with the mission of preparing young women with education on early detection. They promote the importance of an active, healthy lifestyle as the best means of breast cancer prevention. B4BC also provides support for those affected by breast cancer.

Bir and Keeth are here to take their cause to the forefront of people’s minds by succeeding in this event as rookies, and I wish them the best of luck!

If you would like to support Bir and Keeth, please visit their GoFundMe page: https://gofund.me/cfb3b416