Publisher’s Letter | New Year, New Us

We felt a trifecta relationship with Palm Desert, which is situated between our two markets, Scottsdale/Paradise Valley and Orange County. With so much in common and so many shared residents between these three communities, it felt like a perfect fit for ICONIC LIFE.

You’ll see some subtle changes with our website as we aim to provide a more localized experience for these three communities, although we’ll continue to reach a high-end audience across the country with iconiclife.com.

YOU MAY ALSO LIKE: PUBLISHER’S LETTER | ANOTHER TRIP AROUND THE SUN

While I’m on a roll, we built a video podcasting studio in our office—I really love it! In that studio, I’m upgrading my “ICONIC HOUR with Renee Dee” podcast to provide a visual experience as well. You can still find it on Apple, Spotify and iHeartRadio, but now our ICONIC LIFE YouTube channel will feature those video episodes.

Photo by Mark Sacro

We’ve deepened our relationship with our ICONIC Estates partner, Russ Lyon/Sotheby’s International Realty. This will be our fourth year producing the ICONIC Estates newsletter for the 78-year-old ICONIC real estate brand. This year, we’ve extended the alliance with the launch of ICONIC Estates, a monthly video podcast featuring three segments designed to inform, educate and, yes, entertain listeners with content about buying and selling in Arizona, one of the hottest markets in the nation. I’m so excited about this launch and the continuity of this wonderful partnership.

In this new year, I’m doubling down on my ICONIC Estates video series…since the beginning of ICONIC LIFE, we’ve had a strong real estate component, and I’ve celebrated those ICONIC Estates with video tours. My vision for these videos has evolved over the years, and this year, I’ve created programming that I really like. ICONIC LIFE will deliver a new video each week. Real estate is a huge component of our brand, and it’s exciting to showcase the magnificent properties available in Arizona through this series.

YOU MAY ALSO LIKE: ICONIC ESTATES: EXPLORING THE HEART OF ARIZONA’S REAL ESTATE BOOM

To punctuate my commitment to ICONIC LIFE as a platform for real estate content and marketing the finest properties in Arizona, I acquired my license this fall to make sure our marketing of these properties is top-notch! I’ve partnered with one of the best global real estate advisors I know, who is a wonderful mentor to me in this space, Frank Aazami, Private Client Group Russ Lyon/SIR, further extending special access to resources that myself and ICONIC LIFE magazine can deliver to our readers and our clients to put these magnificent homes in front of our ICONIC audience.

As Dr. Seuss says, “Oh, the Places We’ll Go!”
I invite you to join us on our many channels— it’s all in the spirit of celebrating Living Beautifully in Arizona.

With Gratitude,

Renee M. Dee
Publisher