Paradigm | Luxury Living in the Desert | ICONIC LIFE

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Paradigm | Luxury Living in the Desert

A paradigm shift in how we view luxury homes—Paradigm brings luxury living without the luxury price point.

The next generation of home builders are making their mark on the valley. Trent Hancock, a third-generation home builder who heads up G3 by Camelot Homes, and Joseph Bruner, a second-generation real estate professional with Circle Road Ventures, have come together to bring Paradigm to life.

The two recently sat down with Renee Dee on the ICONIC Hour podcast to discuss how they came together to create Paradigm—a contemporary 12 lot community in North Phoenix.

For many years, Bruner was working in debt consolidation but soon grew “sick and tired of being the bad guy,” having to break the unfortunate news to clients that they were getting foreclosed upon. He wanted to change the narrative for himself and decided to get into building and developing instead to help people find their forever homes—not take them away. 


“Most builders design homes to a demographic, and these really were designed to a geographic location to fit, to take advantage of what exists out there.”

Hancock was eager to do something new in the world of real estate and architecture. His goal was to give prospective home buyers the best of both worlds—luxury living without the super high price point. 

Bruner and Hancock discussed their shared passion of architecture and decided that it was time to bring something “unique, esthetically pleasing and energy efficient” to the market. Next, it was time for the perfect architect to bring Paradigm to life. 

In comes the power of social media. Bruner’s Instagram Explore page was filled with architect inspiration, and while he was scrolling through, admiring what is out there, he found The Ranch Mine. Bruner and Hancock connected with the husband and wife team, Cavin and Claire Costello, and they instantly hit it off. And with that, Paradigm was born.

Paradigm Kitchen

Hidden among hiking trails and desert golf at the scenic foothills of Lookout Mountain, the intimate 12-lot community is a desert oasis. The single or two-story homes range from 2,355 to 3,712 square feet, with options and customizations for 2-6 bedrooms, 2-5 bathrooms and 2-3 car garages. Paradigm was created with this specific site in mind and the team wanted to be sure that future home buyers can take full advantage of the mountain views. Depending on the lot location, the bonus rooms of the two-story models are positioned in either the front or back of the house to give you unobstructed views of the preserve. 


“Most builders design homes to a demographic, and these really were designed to a geographic location to fit, to take advantage of what exists out there,” Hancock says. 

As for the interior and design of the homes? Sustainability was an important factor when it came to building these homes, and the Costellos were able to incorporate both form and function into the designs, using spray foam insulation in the exterior walls and attic space so that the home is engineered to keep cool efficiently. And, with extremely high ceilings being a popular trend, Hancock wanted to recreate that same feeling with floor to ceiling windows; another great way to take in the views around you.

Paradigm dining area

Homes went on sale last fall, but at the time of publication, there are still 4 lots available in Paradigm. All sales are being handled by The Brokery.

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