Pantone has announced “Viva Magenta” as the Color of the Year for 2023 and we are cheering.
Nothing embodies a vibrant joie de vivre quite like “Viva Magenta,” named Pantone Color of the Year for 2023. This stand-out shade is loud and proud, and is popping up everywhere from fashion, to food, design and more! Embrace the color of the year in bold, monochromatic style, or, incorporate a piece or two into your wardrobe or home.
Pantone, the world’s color authority, provides a “universal language of color” that enables brands and manufacturers to establish consistency and control for each color produced, no matter what material or process is used. For more than 20 years, Pantone’s Color of the Year has influenced everything from product development and purchasing decisions to fashion, home furnishings and industrial design.
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