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Monogram Wins AD Great Design Award 2021

photography courtesy of MONOGRAM

Monogram elevates everything with next-gen product design bringing the best of today and the future together in its professional range series that is turning heads.

Brass really came about as a finish because on a high-performance range, brass burners are the most powerful burners.

GE Monogran professional gas range

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HIGHLIGHTS
Behind the design is an incredible team of designers who set out to create luxury that you can feel and touch. They elevated the knob by using luxurious brass, one of the most popular luxury finishes in high-end kitchen hardware, faucets and lighting fixtures. The rich gold color represents luxury and is today’s hottest color for luxury design.

The newest ranges are designed for versatility, with the ability to have four to six burners with or without a griddle. Cooking on the new ranges is precise from simmering to searing.

smart app control GE Monogram professional range

The versatile gas burner configuration on the Monogram professional range includes two 23,000 BTU multi-ring brass burners and dual-stack burners, allowing heat settings to go from a gentle simmer to an intense flame. The industry exclusive TrueTemp burner offers consistent, precision temperature management when cooking with gas.

And the ranges are smart. Owners can preheat the oven using voice control or check how much time remains left in the dishwasher cycle with a smart phone. When owners leave home, alerts announce if the refrigerator door is open, if the dishwasher has sprung a leak or if an appliance is left on. The SmartHQ app can turn it off from anywhere—also voice controlled by Alexa or Google Home.

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professional-gas-range-by-GE-Monogram

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MEET THE DESIGNERS
A team of passionate designers knows what it takes to bring a product like Monogram’s professional range to life, and you’ll hear from them here.

“I’m very proud of the collections. Every single little detail has been agonized over. Our design is all about collaboration,” says Rebecca Alvord, Principle Industrial and Lead Designer for Monogram’s Statement and Minimalist collections. “You have to carefully choose materials that are going to be timeless and last forever. The design process often takes many years, and you’re always having to look far ahead,” she says.

true temp burners on GE Monogram professional range

“We looked across the industry at automotive, fashion, furniture, restaurants and consumer electronics, translating those into beautiful, easy-to-use and manufacturable products,” says Alvord, who works with Mark Hottenroth, Executive Director of Industrial Design for Monogram.

“Our design was intentional. We thought about the person who wants to walk into the kitchen and have a serene environment. Everything is in its place. Everything is harmonious. The essence of minimalism is breaking down to just the bare essentials. And then to do that very, very, very well,” he says. “We make amazing products that delight our consumers and create features and appearances that people love.”

GE Monogram brass details professional range

“We started with the end user and the professional range user wants a very powerful and precise tool, but it also has to exude luxury and fine craftsmanship. Brass really came about as a finish because on a high-performance range, brass burners are the most powerful burners. So, we had that cue that communicates power and precision,” says Alvord.

Several years ago, I went to the industrial design office and put on a VR headset to interact with this product in a virtual format. It really makes you appreciate how much effort and energy goes behind designing these products.

GE Monogram professional kitchen range

“It’s trending, yet it’s also so timeless; it’s been around for forever and that gold color really communicates luxury. We ended up with this solid piece of brass, and it’s machined to have very crisp edges that you could only get from machining. It feels strong and beefy when you touch it,” says David Calvert, Director of Product Management for Monogram Cooking Products of the professional range.

“I’m super honored to be a part of how these products came to life. Several years ago, I went to the industrial design office and put on a VR headset to interact with this product in a virtual format. It really makes you appreciate how much effort and energy goes behind designing these products.

“I love being able to help share this story because it’s such a thoughtfulness and attention to detail that allows the end consumer to further appreciate when they understand the journey that it’s taken to bring this to life.” Richard Anuszkiewicz, Interior Designer and Creative Director for Monogram.

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GE Monogram true temp cooking burner

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PERFORMANCE MEETS CRAFTSMANSHIP
“From a performance perspective, one of the cool things we’re launching is the True Temp burner, really the first of its kind, that allows a user to set and hold a very specific temperature to elevate their culinary skills. On craftsmanship, everything from the smooth-glide racks to our soft-close doors to the cold metal touch you get on every knob. It’s really those small details together that set this product apart,” says Anuszkiewicz of the Monogram professional range.

“One of the really interesting things from an ownership perspective is this is not the last stage of product development for this product. Through connectivity, this is going to continue to upgrade and get even better over time. The product that you have next year is going to be better than today as we continue to iterate and make this product evolve,” says Calvert.

This story was produced in partnership with our friends at Monogram. For more information about the new collections, click here.

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