It is an honor to introduce myself as the new owner of ICONIC LIFE. As someone who grew up in the Phoenix area, I have admired this publication for many years, not only for the beauty of its pages but for the community it brings together. Stepping into this role is a privilege and an inspiration.
My career has been shaped by building and scaling businesses across a variety of industries, from early stage startups to large corporate environments. I studied entrepreneurship and business economics at the University of Arizona and later earned my MBA from the University of Southern California, focusing on entrepreneurship and innovation. Along the way, I have worked in product, strategy, venture investment and corporate development, helping organizations grow through thoughtful innovation and meaningful partnerships. While my background is not in publishing, those experiences will help strengthen and expand what makes ICONIC LIFE so special.
Photo by Mark Sacro.
I want to recognize and thank our founder, Renee Dee, whose vision and leadership built ICONIC LIFE into the widely respected brand it is today. Renee created far more than a magazine; she made a platform dedicated to celebrating excellence, elevating our community and building lasting relationships. Her belief that when our clients succeed, we succeed remains a guiding principle for us. I view myself as a steward of what Renee has built, and I feel beyond fortunate to be partnering with her in this next chapter. Thankfully for everyone, she will remain a fixture in the business and continue to play an active role.
I am deeply grateful for our exceptional team and for the many talented contributors who bring their creativity, expertise and passion to every issue. Their dedication is the reason this publication continues to thrive; it’s a privilege to work alongside such remarkable people.
As someone who grew up in the Phoenix area, I have admired this publication for many years, not only for the beauty of its pages but for the community it brings together. Stepping into this role is a privilege and an inspiration.
To our readers, partners and friends, please know that the heart of ICONIC LIFE is not changing. You can continue to expect the highest quality editorial, personalized service and a deep commitment to highlighting the people and businesses that make our community extraordinary. I am excited for the future and the opportunity to build on this strong foundation.
Thank you for welcoming me into this role. I look forward to growing together and continuing the ICONIC LIFE tradition that celebrates the art of Living Beautifully.
With high regard,
Tracy Thomas II
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