Publisher's Letter with Renee Dee | March 2022

Luxury in
Your Inbox

Publisher’s Letter | Walking on Sunshine



Publisher Renee Dee shares what is bringing her the most joy while expanding ICONIC LIFE Magazine publishing to Orange County.

I have had the privilege of publishing on and off for nearly three decades. While the industry has changed significantly since I started in 1996 (we didn’t even have a website or social media then!), the thing that has stayed the same for me is my love for working with my clients. In fact, in Scottsdale, so, so many of you have become dear friends. I love looking at each and every business as if it were my own to create connections and brainstorm new ideas. I know I’ve been a resource to so many, and that gives me great satisfaction and joy daily.

This month, we will grow beyond our borders with the expansion of the ICONIC LIFE magazine brand to Orange County, a place where I’ve lived and worked throughout the years and a place that has a special place in my heart. The crisp air, ocean breezes and amazing people make this area so special to me, and we are so excited to contribute to the community through ICONIC LIFE, luxury lifestyle magazine. So many of you have reminded me that I’ve been talking about this for years!


Renee Dee

Renee Dee, Photo by Carlye Klick

Since the beginning of the year, I’ve visited with so many new friends and enjoyed all the wonders that Orange County has to offer—the ocean views, stunning sunsets, incredible food and a lifestyle that can’t be beat. You’ll see I’ve been enjoying the best of the best, and that is who we like to work with—the very best of the best.

I want to thank my OC friends for welcoming us with enthusiasm for all that is to come, and I want to thank all my Scottsdale friends for all your notes of support. Just like we are rooting for all of you, I feel you are rooting for us.

This month, I brought my entire team to be on location in California for a breathtaking cover shoot that will mark our inaugural issue, and we can’t wait for you to see it. I’m excited about the editorial we have planned to capture what it means to us to Live Beautifully in two of the most decadent, luxurious, wonderful communities in the country. And we have a little surprise for you with our next cover…wait and see!

I feel so grateful to have the opportunity to Live Beautifully in pursuit of doing what I love in publishing and sharing the stories of those who are helping us to enjoy the best of the best—an absolute dream come true!

Please follow our journey on social media @youriconiclife, sign up for iconiclife.com for fresh content daily and make sure you never miss an issue by subscribing to the print editions here.


Thank you to all our new friends who are supporting this launch and, as always, thank you to my amazing team who is putting extraordinary efforts into this new edition. Bravo Carlye Klick, Haley Gray and Kaitlyn Beickel for your dedication and enthusiasm!

With Gratitude,

Renee M. Dee

You May Also Like

Iconic Life Black Horizontal Logo

Get The Latest!
Luxury in Your Inbox

Iconic Life Black Horizontal Logo

Subscribe to Stay Up to Date on Our Sustainable Showhouse

Get Net Zero ICONIC Home news in your inbox as we build this home step by step. Learn about the exciting brands involved, find out how to achieve a healthy living environment and get tips on how to bring sustainability into your own home and be alerted to awesome giveaways.