If you love design, you’ll love ICONIC HAUS 2020, a luxury designer showhouse initiative that puts 19 marquis interior designers under one roof—new construction in Cameldale Estates. And you can see it all from the comfort of your home touring our virtual house tour.
ALETTER FROM PUBLISHER RENEE DEE: We’ve been preparing for six months for our 18-day luxury showhouse home tour, and today we announce that in the best interest of community responsibility, public health and living beautifully, ICONIC HAUS will be presented as a VIRTUAL TOUR— a new, robust, elegant, multi-platform VIRTUAL ICONIC HAUS photographic, narrative and video tour of ICONIC HAUS on ICONICLIFE.COM, our ICONIC HAUS touring app, our luxurious print magazine edition and daily social media content.
These are truly unprecedented times, and in times like this, we all need to savor beauty in our world and to think of others.
These are truly unprecedented times, and in times like this, we all need to savor beauty in our world and to think of others. We celebrate our amazing 19 marquis design teams, partners and sponsors, especially the builder team at Bedbrock Developers, who all have worked enthusiastically and tirelessly to present ICONIC HAUS, luxury designer showhouse.
ICONIC HAUS was created as a fundraiser for The Heart Center and Phoenix Children’s Hospital. Visitors to VIRTUAL ICONIC HAUS will have the opportunity to support PCH.
LISTEN TO OUR ICONIC HOUR PODCAST: ICONIC HAUS 2020 DESIGNERS SHARE THEIR INSPIRATION
The VIRTUAL ICONIC HAUS 3d house tour is our gift to the community–there is no pay wall. Please enjoy and share with others by subscribing to iconiclife.com, following us @youriconiclife, subscribing to ICONIC HOUR with Renee Dee for designer interviews and enjoying the virtual house tours via our ICONIC HAUS app.
On April 1, we will assess current conditions to determine if there is change that gives us the opportunity to open this stunning estate to the public.
Thank you to everyone who has worked so hard to create beauty in our world!
ICONIC HAUS REVEALED on ICONICLIFE.COM
ICONIC HAUS LIFESTYLE VIDEO EXPERIENCE: Debuts Monday, March 23
ICONIC HOUR with Renee Dee PODCAST EPISODES
ICONIC LIFE magazine in print: email firstname.lastname@example.org for your copy
WHAT IS ICONIC HAUS
ICONIC HAUS, presented by ICONIC LIFE and the iconic outdoor furnishings brand Brown Jordan, brings together 19 marquis and award-winning design talents and influencers under one roof for what would be an 18-day showhouse that is open to the public by paid admission and the site of many, many private events. This is the seventh designer showhouse produced by publisher Renee Dee, curated an incredible list of designers who are super collaborative and fired up to make this home amazing.
One of the inspirations for everyone’s design started at the kick-off event where award-winning architect CP Drewett of Drewett Works shared with the group of designers and influencers that “this home may be one of the most important homes of my career.” You could almost feel the air drawn out of the room as the proverbial bar was raised. Dee worked with Drewett in 2004 on a designer showhouse, and he said his work was literally the third home he designed with his new namesake firm. In fact, he said, “it changed his life.” For this reason, ICONIC HAUS has become extraordinarily special to everyone.
CP Drewett of Drewett Works shared with the group of designers and influencers that “this home may be one of the most important homes of my career.”
The stunning Mid-Century Modern home, inspired by famed Mexican architect Luis Barragan, is located in Cameldale Estates, a private enclave of 11 homes under development by Bedbrock Developers, who partnered with Ownby Design in the early design stages. Drewett designed all 11 homes and development is well underway, with homes marketed for sale by The Karas Group. When you think of the work of Luis Barragan, you think of bright-hued painted walls and plenty of austere, vertical massess. ICONIC HAUS, while inspired by Barragan, is a study of white accented by organic and natural materials also signature to Barragan’s work.
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“We are grateful for the opportunity to work with such talented teams to create a mind-blowing, never-before seen, spectacular showhouse for guests to experience! Can you imagine 19 design teams under one roof, all working together in a cohesive way?” said Dee. It’s a feat deftly handled by ICONIC HAUS design manager Lucia Burns, who has led this kind of project multiple times.
“A big thank you goes to Rich Brock, Bedbrock Developers, and our partners, who turned over this home to us, and that takes a world of patience and generosity. I’m so grateful to the amazing designers who are attacked this project with massive creativity and passion to share their signature work. I’m so grateful to our sponsors who make this all possible—Sub-Zero/Wolf/Cove, Circa Lighting, Crestron, Artist Niki Woehler, TOTO, BRIZO, Dunn-Edwards, Greey|Pickett, M Culinary and BMW. It takes an amazing team to pull this off with elegance and grace, and I’m blessed to work with incredible talent on ICONIC LIFE,” said Dee.
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