For most people, a garage is a utilitarian afterthought. For Page Sigband, founder of Joyride Garage Design, it became the catalyst for an entirely new design niche. A self-described lifelong “design geek,” Sigband’s career spans graphic design, furniture design, museum exhibit work in Washington, D.C., and residential interiors. But it was during the pandemic, after moving into a home with a completely unfinished garage, that her trajectory shifted.
“I designed my own garage to actually suit how my family lived,” Sigband says. “It wasn’t just storage. It was a workbench, a place for my tools, surfboards, wall graphics, even a chalkboard wall for my daughter.” She shared the transformation online, and the response was immediate. Friends began asking if they could hire her to design their garages. Shortly after, a television producer reached out about designing multiple spaces for the show Garage Rescue.
“That’s when I realized I had a real knack for this niche,” she explains. “I genuinely enjoyed working with car enthusiasts, and I saw how underserved this space was from a design standpoint.” What began as small residential projects soon evolved into immersive, luxury automotive environments, and Joyride Garage Design was born.
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One of Sigband’s most notable projects is a 2,600-square-foot private garage condominium at the Finish Line Auto Club in Costa Mesa, Calif. It was a space she had long envisioned transforming. “I had attended countless car events there and always imagined what those cavernous shells could become,” she says. “Being referred to this project felt like the culmination of years of showing up.”
The two-level unit, with 25-foot ceilings on the ground floor and a mezzanine designed for entertaining, began as a largely blank slate. Nearly everything installed by the previous owner was removed, save for a deep charcoal wall color. “The LED hex lights, the oversized Rolls-Royce mural, the dated cabinetry, it all had to go,” Sigband notes. “None of it aligned with how my client wanted to use the space.”
The two-level unit, with 25-foot ceilings on the ground floor and a mezzanine designed for entertaining, began as a largely blank slate. Nearly everything installed by the previous owner was removed, save for a deep charcoal wall color. “The LED hex lights, the oversized Rolls-Royce mural, the dated cabinetry, it all had to go,” Sigband notes. “None of it aligned with how my client wanted to use the space.”
The client, a Ferrari and Porsche collector, had a clear appreciation for quality but no fixed aesthetic. “He was very much an ‘I’ll know it when I see it’ type,” Sigband says. To establish direction, she presented two distinct mood boards. “That step was invaluable,” she explains. “He could react instinctively, pull what resonated from each concept, and from there the design came into focus with precision.”
The resulting space tells a deliberate story. “I wanted the garage to feel like a narrative about performance, craftsmanship, and elegance,” Sigband says. Automotive materials anchor the design, including black steel cabinetry, knurled hardware, tire-groove–textured wallpaper, and a custom wool rug woven with concentric racetrack lines. These rugged elements are balanced with refined layers: dramatic gold drapery, plush velvet pillows embroidered with automotive crests, and curated vintage racing imagery.
“High-performance cars live in that same tension between grit and refinement,” she explains. “The materials needed to reflect that.”
Lighting became one of the project’s most transformative elements. “Even the coolest-looking fixtures can cast distracting shadows on a car.” Sigband says. “High-quality architectural lighting and precise dimming control are essential.” She worked with Audio Images to create a programmable lighting system with multiple presets, allowing the owner to shift the atmosphere from functional to cinematic with a single touch. Each control is labeled with automotive-inspired names such as Launch Control, Cold Start, Victory Lap, Downshift, and Pit Stop. “Those moments of surprise are where luxury really lives,” she adds.
The project’s primary challenge was scale. “You’re designing for two completely different experiences in one volume,” Sigband explains. “The ground level has to hold its own against 25-foot ceilings, while the mezzanine needs to feel warm and intimate.” She addressed this by turning the walls into architectural storytelling elements: a gallery of historic racing photography framed by dramatic drapery, illuminated Ferrari and Porsche signage paired with dimensional quotes, and a striking Dan Gurney champagne-spray mural that draws visitors upward toward the lounge.
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Among the details Sigband is most proud of are two custom concrete pieces. The first is a bar island with a recessed display showcasing vintage Porsche gears, softly illuminated with integrated LED lighting. The second is an oversized gear-shaped coffee table that required a forklift to install. “Despite its scale, it glides easily on hidden casters,” she says. “It’s massive, but still incredibly functional.”
For Sigband, the project exemplifies her broader philosophy. “I always start with function,” she explains. “How the cars move, how the space is used, what needs to perform. Then I elevate those elements rather than disguise them.” When done correctly, she says, “A garage can be practical, high-performance, and beautifully composed at the same time. When those pieces work in harmony, functionality becomes its own form of luxury.”
As for designers looking to define their own path, Sigband offers pointed advice: “We tend to define ourselves too narrowly,” she says. “The most interesting work often comes from stepping outside the lane you think you’re supposed to stay in. That mindset is exactly how I discovered an entirely new design niche.”
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