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Inside Gravitas: Beverly Hills’ Most Exclusive Private Social Club Redefining Luxury in 2025 | ICONIC LIFE

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Inside Gravitas: Beverly Hills’ Most Exclusive Private Social Club Redefining Luxury in 2025

Photos courtesy of Gravitas Beverly Hills

A gold lighted sign of the Gravitas logo outside of the club.
The ultra-luxe social club in the heart of Beverly Hills.

Luxury is in the DNA of Beverly Hills; It is a city that was built from opulence, status and sophistication. Known to be the home of the nicest restaurants, shopping, hotels, bars, etc., Beverly Hills is the epicenter of affluence and grandeur. In 2024, a private members-only club opened its doors.

Gravitas is a private club known for its incredible design, opulent amenities and world-class service. Gravitas was designed by Los Angeles-based Kelly Architects, a firm well known for its work on notable hospitality venues throughout the city, including the Shangri La Hotel in Santa Monica and The Edison bar in Downtown Los Angeles. 

An elegant bar at the Gravitas with red bar stools and a big open window in the background.

The social club’s aesthetic is derived from the ICONIC 1920s and 1930s design period. Drawing on Art Deco moments, bold geometric forms and vibrant colors. A perfect amalgamation of color, texture, fine materials and incredible stonework make up the interior of the club, setting a gold standard for refinement and luxury and giving its members an attractive setting to dine and socialize. 

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Entry to the club, with green couches surrounded by fern plants.
A glass of champagne being poured as it stands on a gold table.

Upon entry, Gravitas features a sweeping open-air bar that is sure to make an impression the moment visitors step through the powerfully built, large double doors. A flower wall and beautiful colors welcome guests alongside booths as they walk on a terrazzo marble floor with a grid of Beverly Hills under their feet. Right off the street, a retractable roof and tinted floor-to-ceiling windows allow guests to comfortably enjoy the feel of outdoor dining while remaining privately out of view within the club.

Gravitas members can dine, drink and connect with one another in a grand space. However, Gravitas offers so much more than just a beautiful place to gather; for example, the upstairs lounge is equipped with wall-to-wall LED screens for sporting events and film screenings.

An expansive bank of temperature-controlled wine lockers on the main floor for members can be digitally controlled anywhere in real time to conveniently store wine for dining onsite or at any Beverly Hills restaurants nearby. Other notable features include a recording studio for broadcasting, podcasts and other entertainment. 

A hand reaches for a fork which is next to a Caesar salad on a table with a formal place setting.

The club will also offer complimentary white glove chauffeur service within a two-mile radius of the venue. Trips beyond the included range can be booked for an additional fee. The Gravitas Car Club will give members the opportunity to experience luxury vehicles seamlessly coordinated through the dedicated concierge.

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A private section of the club with booth seats in red upholstery.

The restaurant onsite offers an elevated menu that will ignite your tastebuds. Led by accredited chef Chef Preston Madson, the menu features dynamic, produce-driven items that showcase elevated cuisine with the finest local ingredients, joined with skilled culinary techniques.

Memberships at Gravitas start at $4,000 per year for those under 30. A “Resident Membership” is available for $5,500 annually, while the “Spousal Membership” for two costs $7,500 annually. All three options require a $2,500 initiation fee. The top-tier membership option is the exclusive “G.E.M.” (Gravitas Elite Membership), with pricing available upon request.

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