ICONIC LIFE magazine Launches The Desert Collection

We’ve been publishing since 2018, and felt a trifecta relationship with the desert, which is situated between our two markets, Scottsdale/Paradise Valley and Orange County. With so much in common and so many shared residents between these three communities, it felt like a perfect fit for ICONIC LIFE.

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We love the allure of the desert from the vintage design vibe that makes up the DNA of Palm Springs to the luxurious hideaway that is Palm Desert. Hollywood discovered a rare jewel, and the proximity to the studios made this desert gem a private escape. Today, it is home to lovers of architecture and billionaire moguls, all in love with the seductive and serene desert.

“From the inception of the new magazine, it was clear to us that we’d invite our friend Barclay Butera to be featured on our cover. As a designer based in Newport Beach, Palm Springs and Park City, and a developer and ambassador to a number of luxury design brands, Barclay represents the Desert vibe of distinctive style both personally and professionally.

“His love for creating a highly curated look for his clients and for his own homes is the hallmark of the unique design we find in the desert. His encouragement to launch this edition of the magazine and to celebrate this stunning community meant so much to us, and we’ve appreciated his passionate point of view on the Desert. We are excited to feature him here,” says Publisher Renee Dee.

Now publishing “The Desert Collection”, our mission is to bring our Live Beautifully point of view to the desert, focusing on homes, design, dining, travel and style. In addition to the magazine you have in your hands, we’ve got a strong digital presence and love creating content for iconiclife.com (our national luxury lifestyle portal), our social channels, my podcast and especially YouTube.

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In addition, we’ve developed an ICONIC LIFE newsletter to stay in touch with our newest readers in The Desert. We invite you to join us!

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If you are enjoying the magazine online, and want to make sure you receive it at home, please subscribe to our print edition at iconiclife.com.

Thank you for joining us on this journey! As storytellers, we look forward to hearing from you about what you love most about the desert.

Special thank yous go to the team at Tommy Bahama Home for hosting our retro invitation-only launch party tonight in Palm Desert.