Brown Jordan

As the presenting sponsor of ICONIC HAUS, Brown Jordan had the opportunity to collaborate with the top design firms in the area to create a captivating exterior oasis. When developing a plan for the pool deck, barbecue and firepit area, the goal was to create a quiet yet stimulating space by pulling inspiration from the architect’s visionand the values rooted in Brown Jordan’s legacy of 75 years. The firepit area displays various pieces from the Parkway Modular and Parkway Parabolic collection which mimic the strong rectangular structure of the house itself while providing a place to comfortably gather. The pool deck features pieces from the Luna collection. The delicate leg and bold circular pattern on this collection provided a cohesive element in shape between the circular hanging chair under the covered patio and the round Brown Jordan Sunshades. By using Sunbrella fabrics exclusive to Brown Jordan, in combination with our high-quality furniture design and manufacturing this space is sustainable and intended for living in luxurious serenity.

Brown Jordan’s origin story coincides with birth of the American Dream—the birth of the life well lived. It was 1945, those serving the military were coming back home, America was sprawling and expanding, and for the first time in our history, there was a thing called leisure time. As a culture, we began to understand the life-affirming power and profound joy of creating a beautiful outdoor space to be with the people you loved most. Cocktails and canapés under a brilliant blaze of sun or a big bowl of stars became the things to do—the place to be, became the place you already are. And Brown Jordan furniture made sure that place was effortlessly beautiful and impeccably designed—that the life you were living was indeed a very good life. That is the world we come from. And that is the world we carry with us wherever in the world we go.

At the core of Brown Jordan’s design philosophy is a very simple question—does it work? By that we mean does it work aesthetically? Does it work functionally? Does it work over the long haul? Does it work to make moments better? Does it work to enable people to gather, connect, communicate, share, be, come together and experience the very best that life has to offer? If it doesn’t, it is not worthy to carry the Brown Jordan name.

In order to create The Good Life, one needs to start with a solid foundation. A foundation built on quality that will last the test of time. A foundation built on premium materials that appeal to the eye as well as the soul. You need to apply an unwaveringly high level of craftsmanship, so every stitch, every joint, and every junction holds true. “This is our mission, our duty. Because we believe it’s only then, when you start with a solid foundation, that The Good Life can be truly attained.”