Welcome to a
luxury designer showhouse produced by ICONIC LIFE, the leading digital luxury
lifestyle magazine, that puts 19 marquis design teams under one roof to create
a spectacular style for an iconic estate. The design for this custom home was inspired
by the work of famed Mexican architect Luis Barragan designed by award-winning
CP Drewett and built by two-time showhouse builder Bedbrock Development,
partnered with Ownby Design for the initial design finishes. This home will
culminate in a spectacular 18-day show with exciting events to benefit Phoenix
“The opportunity to partner on ICONIC HAUS 2020 is exciting for us as it gives an outstanding platform to tell the story of one of the finest hospitals in the nation. We are grateful to be included and thank everyone who is already working very hard to make this a successful event with a multitude of micro events as well. The families served thank you as well.”
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FOLLOW US ON
journey of this spectacular home from design team selections to new product
offerings to exclusive private event invitations and the opportunity to get
contest announcements for extraordinary stuff. We’ll bring the world of
exquisite design to you.
100 percent of
ticket proceeds benefit Phoenix Children’s Hospital Heart Center
special events may have an upgraded ticket price.
ICONIC LIFE is a digital luxury lifestyle magazine lead by Publisher Renee Dee that celebrates the art of living beautifully with features on exceptional design, architecture, style, cuisine, luxury travel and living your best life at iconiclife.com. ICONIC LIFE, reaching about 80,000 unique readers monthly, showcases the vibrant people behind the products, the dreams behind the designs and the innovation behind inspiring ideas. With new content published daily, the narrative is chic, clever and curated for a sophisticated, affluent audience with an eye for all things stylish and being in the know. ICONIC LIFE’s mission is to be the storytellers behind the stuff and curators of the iconic. Dee’s nearly 25-year career in publishing and marketing, her inspired editorial direction, her passion for stunning imagery and her heart for giving back are the pulse of the magazine launched in early 2018. Beautiful design alongside compelling stories keep readers engaged and coming back for more, and ICONIC LIFE’s social media channels add an additional wildly engaged audience for the exciting content offerings.
Publisher ICONIC LIFE
Producer ICONIC HAUS
The Heart Center at Phoenix Children’s Hospital is a top ranked Center of Excellence. No other pediatric institution in the Southwest delivers the breadth and quality of interdisciplinary cardiac care. Prestigious rankings include 14th in the nation for pediatric cardiology and heart surgery by US News and World Report, and a coveted 3-Star rating by the Society of Thoracic Surgeons (STS). Phoenix Children’s delivers a spectrum of care beginning with fetal monitoring for congenital birth defects to intervention for chronic disorders and sudden injuries, transplant surgery and aftercare and transitional care into adulthood. Using a family-centered, team approach, the needs of parents, guardians and siblings are integrated into clinical plans. The Heart Center Family Advisory Council fosters support and community for families seeking care at this “gem in the desert.”
Senior Vice President
Phoenix Children’s Hospital Foundation
Bedbrock partnered with Claire Ownby of Ownby Design for the foundational selections for the home prior to this exceptional Cameldale Estates home being selected as ICONIC HAUS 2020. Ownby Design is an industry-leading luxury interior design firm in Scottsdale with a mission to deliver a flawless product that is a true reflection of the client’s vision, with a unique fusion of minimalism and lavishness. The team has been recognized with numerous industry and community awards for residential designs in both Arizona and the Hawaiian Islands and Ownby will be the marquis designer in the kitchen and dining space.
Bedbrock Developers, owned by Rich Brock, is a premier luxury home builder in Paradise Valley, Arcadia and Scottsdale, Arizona as well as Coronado, La Jolla and Laguna, California for more than two decades. Bedbrock originally built its sound reputation on magnificent Italian, Spanish and Santa Barbara-style homes. Bedbrock is now leading the trend for modern homes in Arizona with styles ranging from Mid-Century Modern to ultra-Contemporary. His latest development is the prestigious Cameldale Estates, an 11-home gated community in Paradise Valley. Brock launched The PV Design Center in 2011 and it quickly became a game changer in custom home building as it simplified the process of building, putting high-end home products under one roof—essentially a custom home store. Bedbrock has been extensively featured in top magazines for high quality work and exquisite custom homes.
Since opening its Scottsdale office in 2015, Drewett Works with namesake architect CP Drewett has rapidly become one of the most prolific and awarded architecture firms in the area. A boutique architectural firm with a luxury focus, DW specializes in the upper end of both residential and end-user commercial building projects. With a detail-focused team and extensive exposure to the use of high-end finishes, they are eager to spread their creative boundaries on every project. Drewett Works projects have been featured in The Robb Report, Phoenix Home & Garden, Luxe Interiors, Modern Luxury Scottsdale, Western Interiors, Trad Home, and AZ Golf Insider. Awards won include 7 Gold Nugget Awards, 4 Silver Awards (The Nationals), and six Best in American Living awards among others. The Drewett Works-Bedbrock Developers-Ownby Design project “Outside In” was named Home of the Year at the 2019 Best in American Living awards. Most recently, Kachina Estates, another Drewett Works-Bedbrock Developers project, was awarded a Gold Nugget Award of Merit for Best Residential Detached Collection of the Year.
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