Welcome to a luxury designer showhouse produced by ICONIC LIFE, the leading digital luxury lifestyle magazine, that puts 19 marquis design teams under one roof to create a spectacular style for an iconic estate. The design for this custom home was inspired by the work of famed Mexican architect Luis Barragan designed by award-winning CP Drewett and built by two-time showhouse builder Bedbrock Developers, partnered with Ownby Design for the initial design finishes. This home will culminate in a spectacular 18-day show with exciting events to benefit Phoenix Children’s Hospital.
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Follow the journey of this spectacular home from design team selections to new product offerings to exclusive private event invitations and the opportunity to get contest announcements for extraordinary stuff. We’ll bring the world of exquisite design to you.
Grand Entry Tower
Culinary & Dining Oasis
Luxury Master Bath
Private Owner’s Escape
Outdoor Dining Plus Bar
Master Wardrobe & Dressing Room
Indoor / Outdoor Living
Modern Master Suite
Outdoor Living Experience
Passageways and Artwork
Bedbrock Developers, owned by Rich Brock, is a premier luxury home builder in Paradise Valley, Arcadia and Scottsdale, Arizona as well as Coronado, La Jolla and Laguna, California for more than two decades. Bedbrock originally built its sound reputation on magnificent Italian, Spanish and Santa Barbara-style homes. Bedbrock is now leading the trend for modern homes in Arizona with styles ranging from Mid-Century Modern to ultra-Contemporary. His latest development is the prestigious Cameldale Estates, an 11-home gated community in Paradise Valley. Brock launched The PV Design Center in 2011 and it quickly became a game changer in custom home building as it simplified the process of building, putting high-end home products under one roof—essentially a custom home store. Bedbrock has been extensively featured in top magazines for high quality work and exquisite custom homes.
Since opening its Scottsdale office in 2015, Drewett Works with namesake architect CP Drewett has rapidly become one of the most prolific and awarded architecture firms in the area. A boutique architectural firm with a luxury focus, DW specializes in the upper end of both residential and end-user commercial building projects. With a detail-focused team and extensive exposure to the use of high-end finishes, they are eager to spread their creative boundaries on every project. Drewett Works projects have been featured in The Robb Report, Phoenix Home & Garden, Luxe Interiors, Modern Luxury Scottsdale, Western Interiors, Trad Home, and AZ Golf Insider. Awards won include 7 Gold Nugget Awards, 4 Silver Awards (The Nationals), and six Best in American Living awards among others. The Drewett Works-Bedbrock Developers-Ownby Design project “Outside In” was named Home of the Year at the 2019 Best in American Living awards. Most recently, Kachina Estates, another Drewett Works-Bedbrock Developers project, was awarded a Gold Nugget Award of Merit for Best Residential Detached Collection of the Year.
I’m Lucia Burns, an Arizona broker with more than 30 years of experience in Scottsdale, Paradise Valley and the surrounding areas. I am proud to share that ICONIC HAUS will be the fifth designer showhouse I will oversee with Publisher Renee Dee (this is her seventh showhouse). I love working with the designers and bringing this amazing vision of ICONIC HAUS to life to raise money for Phoenix Children’s Hospital.
I’m a broker associate at Realty Executives International. When you need an agent you absolutely want someone who knows the market, gives you top-notch service, understands the legal impact of the contract, helps you navigate through a barrage of information and takes your business seriously. I enjoy the process and I take the hassle out of it for my clients. I understand the constantly changing landscape of real estate and the process that gets you from here to there. I offer myself as a professional who guards your transaction with ethics and a loyal broker who will be with you for the long term.
I have lived in Scottsdale since 1973 and have raised two wonderful sons here. My oldest son graduated from ASU in 2014 with two concurrent degrees, went on to earn an MBA, and is currently serving our country as a pilot in the USAF. My younger son is a graduate of Desert Mountain High School, and a skilled skateboarder with a talent for learning Japanese. It’s been an absolute joy to raise my children here.
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These are truly unprecedented times, and in times like this, we all need to savor beauty in our world and to think of others. The team at ICONIC LIFE digital luxury lifestyle magazine has made the decision to celebrate our amazing 19 marquis design teams, partners and sponsors, especially the builder team at Bedbrock Developers who have worked enthusiastically and tirelessly to present a luxury designer showhouse originally scheduled to open Friday, March 20 with a new, robust, elegant, multi-platform VIRTUAL ICONIC HAUS photographic, narrative and video tour of ICONIC HAUS on ICONICLIFE.COM, our ICONIC HAUS touring app, our luxurious print magazine edition and daily social media content in a decision that shows our shared commitment to community responsibility, public health and living beautifully.
Due recommendations from the CDC and the President that gatherings be limited to ten people or fewer, the opening of ICONIC HAUS will be delayed, and following the President’s 15-day containment initiative, on April 1, we will assess current conditions with the hope that we will be able to open up and share this beautiful home with the community starting April 3.
ICONIC HAUS was created as a fundraiser for The Heart Center and Phoenix Children's Hospital. Visitors to VIRTUAL ICONIC HAUS will have the opportunity to make a voluntary donation if inspired to do so. For the next seven days starting Friday, we will present Dazzling Days of Design to provide daily inspiration to be enjoyed from the comfort of your own home.
VIRTUAL ICONIC HAUS is our gift to the community--there is no pay wall. Please enjoy and share with others by subscribing to iconiclife.com, following us @youriconiclife, subscribing to ICONIC HOUR with Renee Dee for designer interviews and enjoying the tour via our ICONIC HAUS app. Thank you to everyone who has worked so hard to create beauty in our world!