Multidisciplinary design firm, Jules Wilson Design Studio, is responsible for the stunning interior design at The Place at Fifth + Broadway, a 381-unit multifamily residential tower within downtown Nashville’s newest mixed-use development.
“We are honored to be one of the early pioneers to deliver multifamily housing in Nashville,” Jules Wilson, principal of Jules Wilson Design Studio, said. “This was an exciting opportunity to design inspiring, elevated spaces for the community that will stand the test of time. Fifth + Broadway is bursting with energy, and it is a place we hope that many will be proud to call home.”
In keeping residents’ personal tastes in mind, Jules Wilson Design Studio chose a simplified, modern design in the apartment units to encourage individual creativity and customization.
Jules Wilson Design Studio is a full-service studio with a national reputation for conceptualizing designs with great attention to detail and making sure to always design for the people. With over 26 years of experience in interior design, Wilson works to conceptualize design in a way that caters to those who will exist within it, taking a decidedly intimate approach. Her experience allows her to transform all the elements of a space into a single narrative.
Whether people are moving from a big city or smaller town into the high rise in Nashville, Wilson believes The Place provides a sophisticated and invigorating design experience, offering units ranging from 500-square-foot studios to large penthouses at more than 2,000 square feet. An outdoor pool, fitness studio, co-working spaces, recording studio, media lounge, custom furnishings, community balconies and other luxurious amenities constitute the “vertical village” for residents to live, work and play.
A “rock-and-roll meets luxury chic” aesthetic visually connects the public and private spaces throughout the building, evoking the spirit of Music City with a refined edge. Noteworthy design details include bespoke furnishings, commissioned artwork by local artists and an exterior glass feature with dramatic tile mosaic that spans the full length of the 34-story high rise in Nashville.
“We wanted to elevate the experience and set the mark for innovation in multifamily housing design for Nashville. The Place offers a community that truly feels like you are living in a hotel. The extent of art curation that we did on this project is unprecedented for the area. People tell me that they want to walk around the building just to check out all of the art!” Wilson said.
Wilson and team had one rule in mind: in the areas where music industry photography is used, the subjects had to be musicians doing anything but playing music. This decision meant there were no typical “on stage” shots, and, in the warehouse corridors, photographs showing musicians on the road created a “Road Trippers” theme.
In keeping residents’ personal tastes in mind, Jules Wilson Design Studio chose a simplified,
modern design in the apartment units to encourage individual creativity and customization. Brick interiors, exposed concrete, and steel frame windows lend an industrial character to the lower lofts. The tower and penthouse residences receive a luxurious treatment, with higher end
finishes, elevated ceilings and expansive views of the city skyline. Guest suites will also be
available for rent.
“We really had fun with all of the interior architecture. Sculpting the spaces to be an on-going adventure with new surprises around every corner,” Wilson said. “I think the journey through the project from the premiere location off Honkey Tonk Row, up through the lobby and all the common areas, is exciting. The views from the apartments are mesmerizing.”
In addition to the multifamily units, The Place, Fifth + Broadway will be home to the National
Museum of African American Music, 501 Commerce, a 24-story office tower and future home of AllianceBernstein, retail shops, restaurants, a conference center and more. Jules Wilson Design Studio worked with Brookfield Properties, Skanska, Gresham Smith, Pappageorge Haymes, Hawkins Partners Inc., Hoerr Schaudt and Alvine Engineering to transform the former 6.2 acres of the Nashville Convention Center into a vibrant, mixed-use mecca.
We took cues from the city’s rich history and culture, while applying a level of sophistication to showcase what modern Nashville is maturing into.
“In designing The Place at Fifth + Broadway, we sought to honor the past while moving the present into the future,” Wilson said. “We took cues from the city’s rich history and culture, while applying a level of sophistication to showcase what modern Nashville is maturing into.”
Jules Wilson Design Studio designed the common areas to be both elevated and functional. Nashville artist Brian Wooden designed Old Western-inspired murals and custom, jewel-toned velvet softs to welcome guests to the lobby. Tufted leather walls, custom millwork and ruby drapes adorn the aptly named Ruby Lounge to create a sumptuous gathering space.
Artist Alic Daniel’s bold graffiti mural turns a mailroom into a gallery, with darker finishes and luxe materials to lend a touch of elegance to an everyday space. Rare photographs and behind-the-scenes moments with famous musicians adorn the corridors, offering a subtle
nod to the artistic oeuvre of the city.