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Four Seasons & Giorgio Armani to Host Tennis Classic with Venus Williams | ICONIC LIFE

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Four Seasons & Giorgio Armani to Host Tennis Classic with Venus Williams

Grand-Hotel du Cap-errat, A Four Seasons Hotel.

Courtesy of the Four Seasons Hotels.

An ICONIC collaboration between the Four Seasons and Giorgio Armani

When two ICONIC brands come together, it’s news. And this time, Giorgio Armani– a leading fashion brand– and Four Seasons, a front-runner in the hospitality industry, have collaborated to put on an extraordinary new chapter in luxury sports hospitality: the Road to the Giorgio Armani Tennis Classic. This exclusive doubles tournament unfolds across four ICONIC Four Seasons properties, setting the stage for an unprecedented fusion of elegance and elite competition. 

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At each Four Seasons location, ICONIC tennis champions Venus Williams, Juan Martín del Potro, Jo-Wilfried Tsonga and Goran Ivanišević will lead lessons to participants before they compete at London’s historic Hurlingham Club during The Giorgio Armani Tennis Classic on June 26-28. The winning duo will move forward to compete in the final event. 

Of course, style and sports go hand-in-hand. Participants who advance to the tournament will receive a private coaching session with their tennis legend host, a custom-designed Giorgio Armani tennis ensemble, a dining experience with their coach and spectacular spectating experiences. 

For more than 30 years, the Giorgio Armani Tennis Classic has been a symbol of how luxury style and recreation can exist in perfect harmony. 

“Tennis, travel, and fashion have shaped so much of my life, and this partnership with Four Seasons brings them all together in such a special way. I can’t wait to welcome players here in Palm Beach to share my love for the game,” Venus Williams, tennis star, shares. 

Courtesy of the Four Seasons Hotels.

The Road to the Giorgio Armani Tennis Classic is as follows: 

  • The Ocean Club, A Four Seasons Resort, Bahamas (March 14-16): 22-time singles title holder Juan Martín del Potro will lead players on a signature Har-Tru court at this ICONIC beachfront sanctuary where 35 acres of Versailles-inspired gardens and the natural beauty of Paradise Island. 
  • Four Seasons Resort Palm Beach, Florida (April 11-13): Under the guidance of seven-time Grand Slam champion Venus Williams, players will refine their skills at this serene palm-fringed haven, the Island’s only Five-Diamond, Five-Star Palm Beach resort set against the backdrop of Palm Beach’s ICONIC coastline. 
  • Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel, France (May 2-4): 18-time singles title holder Jo-Wilfried Tsonga welcomes players to the famed clay courts at this Riviera icon with panoramic sea views, where Mediterranean glamour, exquisite French cuisine and timeless grandeur create an unmatched atmosphere of luxury.  
  • Four Seasons Hotel Hampshire, England (June 6-8): Wimbledon champion Goran Ivanišević hosts in the heart of the English countryside, where a sprawling 500-acre country escape is home to this 18th-century manor estate set among rolling hills.  
Beach-front views from the Four Seasons.

Courtesy of the Four Seasons Hotels.

The winning doubles team from each tournament in the series will be invited to the semi-finals and finals on the historic grass courts of the Hurlingham Club from June 26 – 28, 2025, where they will compete during The Giorgio Armani Tennis Classic under the guidance of The Giorgio Armani Tennis Classic legends to be announced at a later date.  

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 Guests booked to stay at host Four Seasons properties over the dates of the series of tournaments will receive an email invitation and application form for a chance to join the game. On a first-come, first-served basis, and once applications open, interested guests will have the opportunity to secure their spot (either as a single player or as a doubles team) among the eight spots reserved for Four Seasons guests.

Pool at the Four Seasons.

Courtesy of the Four Seasons Hotels.

Applicants will be asked to assess their skill level for fair matchups. Eight additional spots filled by guests of Giorgio Armani will complete the tournament lineup.  

If you are an avid tennis player, I recommend booking a stay at Four Seasons for the chance to seize this ICONIC opportunity where fashion, luxury, hospitality and sports become one.

To learn more about the collaboration and explore the tournament destinations, visit fourseasons.com/tennis-tournaments.  

For additional participation details, see here.  

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