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Restaurants today are all about “farm-to-table,” and now the same concept applies to beauty products.
More natural beauty brands are embracing locally grown organic ingredients, and some brands take it a step further by owning their own farms. Why farm-to-face? One reason is that it’s part of the wider trend of having a more mindful approach to living, which ties in with conscious consumption. Consumers are demanding more transparency from their brands. They not only want to know what effect the ingredients will have on their skin, but where these ingredients come from and how they are sourced as well, and the best natural beauty and natural makeup brands are coming to the table with transparency.
Farm-to-face offers plenty of advantages for the natural beauty brands as well. “This includes minimizing their carbon footprint and being allowed the opportunity to ensure that environmentally sustainable business practices are actually used. Which, in turn, benefit all consumers and future generations,” says Andrea Barone, founder of Crystal Hills, a healing skincare line that farms their own botanicals in Canada. The product line includes bath salts packed with green tea, calendula and soothing comfrey.
When companies embrace farm-to-face they can control exactly what goes into their products, and ensure that only the freshest and most potent ingredients are used in formulations. “I think many companies are choosing to farm their own ingredients, as it provides the opportunity to monitor growing conditions—thereby resulting in harvesting the freshest and healthiest plants,” says Barone.
The plants are harvested at a peak time, and products are made in small batches to maximize potency.
Oftentimes the plants are harvested at a peak time, and products are made in small batches to maximize potency. Many farm-to-face products include a batch number or “made on” stamp to ensure freshness—just as you’d see in a supermarket.
Just dipping your toes into this trend? Here’s a look at some of our favorite farm-to-face natural beauty brands.
The natural beauty brand Le Prunier offers one product—Plum Beauty Oil. It is created by three Taylor sisters, who grew up on their family’s 100-year-old organic plum farm in Sutter County, California. Plums are a superfood, and naturally high in vitamins A & E and omega fatty acids. The oil absorbs quickly into the skin and is suitable for all skin types. It can also be used on hair and nails.
German brand Dr. Hauschka has been promoting organic makeup and sustainable, natural beauty for more than 50 years. An 11-acre biodynamic garden at their company headquarters grows more than 150 different nurturing plants. Some of the hero botanical ingredients include rose, birch and horse chestnut. Dr. Hauschka’s Rose Day Cream is a perennial favorite, and one of the newest products is Dr. Hauschka Regenerating Day Cream Complexion, which harnesses the power of red clover and field horsetail to revitalize skin, while avocado and olive plant oils add a moisture boost.
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This British natural beauty brand describes itself as a being a modern-day apothecary of natural makeup. It’s the UK’s first certified organic health and beauty brand. Their British headquarters include an organic farm where calendula, St. John’s wort, verbena and lemon balm are grown and wind up in products such as the Calendula Oat Lotion. Other ingredients are sustainably and ethically sourced from around the world. Try the Wild Rose Beauty Balm, which is packed with antioxidants to repair and smooth the skin.
Palm Beach-based Tammy Fender is known as a holistic beauty guru, and counts plenty of Hollywood celebs among her spa’s clientele. Her facials incorporate organic herbs, plant butters and floral essences. She works closely with farmers to ensure the integrity of her ingredients, even testing the seeds. One of her star ingredients is rose, which is thought to encourage cell turnover. Anyone who can’t make it to her spa can still tap into her plant-based magic, with products such as Tammy Fender Bulgarian Rose Water which leaves skin hydrated and refreshed, and Holistic Skin Care Epi-Peel, a gentle facial peel that contains the antibacterial rosemary, soothing spearmint and cleansing kaolin clay.
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Tata Harper is a pioneer of the farm-to-face movement. She launched her eponymous natural beauty brand in 2010, and many of the ingredients come from Harper’s own farm in Vermont. The organic farm yields arnica, calendula, lemongrass and mint, which are used in her high-performance skincare products and contain more than 40 potent ingredients. Cult favorites include the Resurfacing Mask, packed with beetroot extract and pomegranate enzymes, and the Nourishing Oil Cleanser.
New to the line? We recommend staring with the Tata Harper Skincare Daily Essentials Set to sample multiple products at once. It also makes a great travel set!
The ingredient that kick-started Farmacy is Echinacea GreenEnvy, which was discovered growing wild in upstate New York. Farmacy has patented it, and says it has 300-percent more natural antioxidants than regular echinacea. The natural beauty brand sources key ingredients from local organic farms, and their honey is cultivated from bees which pollinate the Echinacea GreenEnvy. Bestsellers include the deeply hydrating Honey Potion mask. If you’re new to the line try the Farmacy Skin Savior Kit, which includes a soothing face mist, the Honey Potion mask, skin repair salve and night balm.