This has been the summer of collaboration! From the Jacquemus x Nike collaboration to the Fendi x FRGMT x Pokemon collaboration, brands are working together to create fresh and exciting products. Two companies that have come together to create something truly out of the box are Monogram and Lexus with the Monogram GX.
To celebrate the recent debut of the all-new 2024 Lexus GX, Lexus has partnered with luxury appliance brand Monogram to design a bespoke concept vehicle for culinary, wine, and spirits aficionados: the Monogram GX.
“Our all-new Lexus GX was designed to highlight the unique duality of luxury and off-roading capability, enabling our guests to create amazing experiences on the road,” says Cynthia Tenhouse, vice president of Lexus marketing.
“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,” adds Julie Burns, executive director of Monogram Appliances. “The Monogram GX puts a new spin on the road trip experience with a crafted culinary journey.”
Inspired by the Monogram Designer Collection, Lexus and Monogram consulted with the luxury appliance brand’s creative director and celebrated interior designer, Richard T. Anuszkiewicz, to bring the Monogram GX concept vehicle to life.
Alongside the industrial design team at Monogram, Richard looked to further heighten the vehicle’s refined style and proportions. Showcasing a story on materiality and entertainment, the Monogram GX features a two-toned camel leather custom-patterned interior, an emphasis on brass and titanium metal, Dekton slate stone accents, custom rims and exterior detailing. The brands tapped the team at Complete Customs to build and engineer this one-of-a-kind showpiece.
Specialty features of the Monogram GX include: