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Drive & Dine with Monogram GX | Monogram and Lexus’ Newest Collaboration | ICONIC LIFE

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Drive & Dine with Monogram GX | Monogram and Lexus’ Newest Collaboration

Photo Credit of Monogram Appliances

Exterior wine and spirits storage in the Monogram GX
The unique collaboration between Monogram and Lexus merges driving with dining!

This has been the summer of collaboration! From the Jacquemus x Nike collaboration to the Fendi x FRGMT x Pokemon collaboration, brands are working together to create fresh and exciting products. Two companies that have come together to create something truly out of the box are Monogram and Lexus with the Monogram GX.

To celebrate the recent debut of the all-new 2024 Lexus GX, Lexus has partnered with luxury appliance brand Monogram to design a bespoke concept vehicle for culinary, wine, and spirits aficionados: the Monogram GX.

Steering wheel with Lexus and Monogram logos

“Our all-new Lexus GX was designed to highlight the unique duality of luxury and off-roading capability, enabling our guests to create amazing experiences on the road,” says Cynthia Tenhouse, vice president of Lexus marketing.

Interior of the Monogram GX showing the quilted leather seats and design details

“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,” adds Julie Burns, executive director of Monogram Appliances. “The Monogram GX puts a new spin on the road trip experience with a crafted culinary journey.”

Exterior view of the Monogram GX showing custom detailing

Inspired by the Monogram Designer Collection, Lexus and Monogram consulted with the luxury appliance brand’s creative director and celebrated interior designer, Richard T. Anuszkiewicz, to bring the Monogram GX concept vehicle to life.

Glassware storage in the Monogram GX for luxury road trips

Alongside the industrial design team at Monogram, Richard looked to further heighten the vehicle’s refined style and proportions. Showcasing a story on materiality and entertainment, the Monogram GX features a two-toned camel leather custom-patterned interior, an emphasis on brass and titanium metal, Dekton slate stone accents, custom rims and exterior detailing. The brands tapped the team at Complete Customs to build and engineer this one-of-a-kind showpiece.

Detailed view of the interior design by Richard T. Anuszkiewicz

Specialty features of the Monogram GX include:

  • Monogram 30″ Smart Flush Hearth Oven: This electric hearth oven was handcrafted to replicate the performance of a wood-fired brick oven, making it ideal for preparing pizza, soft artisanal bread, or fresh-caught roasted branzino.
  • Monogram Forge Heated Ice Press: the first and only heated ice press in the U.S. that creates a sphere to chill bourbon or spirits.
  • Exterior Wine and Bourbon Storage: The exterior side panels have pressure-fitted cutouts for storing bottles of wine, bourbon, a bottle opener and glasses, allowing individuals to quickly retrieve drinking essentials.
  • Chilling compartments: a rear cold drawer and an additional cold console compartment in the back seat offer flexible chilling for your ingredients.
  • Plating Station: Additional hearth oven must-haves, cutlery and trash bins are positioned within the trunk.
  • Wine and Spirits Bar: the bar has a bar kit, glassware, bitters and a folding cutting board.
Detailed view of the storage compartments in the Monogram GX

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