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We Just Launched ICONIC HAUS | Design Lab…A Virtual Luxury Designer Showhouse featuring 20 Extraordinary Design Teams from Chicago to Scottsdale to Los Angeles

ICONIC LIFE designer showhouse tour Dec 2020
If you love design, you’ll love ICONIC HAUS 2020/2021, a designer showhouse that puts 20 marquis interior design teams and influencers under one roof for an extraordinary, VIRTUAL three-month home tour that begins in 110 days.

This week, ICONIC LIFE, the digital luxury lifestyle magazine you are enjoying right now, launched ICONIC HAUS 2020/2021 to benefit Phoenix Children’s Hospital. It’s a luxury designer showhouse that will bring the finest home design, and the latest in technology and innovation to you—to enjoy from wherever you are, including the comfort of your own home. We are launching an insta-storm, and massive social outreach to share our journey with you until we virtually open our doors.

ICONIC LIFE Dec 2020 designer showhouse

Earlier this year, along with amazing designers, influencers, partners and sponsors we created a stunning “5,000 guests expected to tour a magnificent estate. Community health restrictions brought on by COVID 19 kept us from opening the home, and I quickly pivoted to create—within days—a video and photographic tour that shared the culmination of our efforts. Two months later, more than 50,000 guests had toured our virtual tour, and we knew we had unlocked a way to move forward.

Today, we announce that ICONIC HAUS, a designer showhouse presented ICONIC LIFE, partnering with TEMAC Development, Candelaria Design and The Joffe Group—will bring together 20 marquis and award-winning design talents and influencers under one roof for a three-month virtual show that is available across the country.

luxury designer showhouse in Paradise Valley by ICONIC LIFE

TEMAC Development, founded by Tim McCormac, has been building both residential and commercial projects for two decades and has impressed me so much with the company’s commitment to quality and integrity. Being on the property with McCormac has shown me extraordinary organization and protocol for a pristine job site…that translates to me as caring deeply for what he does.

“I’ve always wanted to work with Mark Candelaria and being selected as this year’s ICONIC HAUS designer showhouse means so much to us. We are committed to making it amazing for everyone involved and building an awesome house,” said McCormac.

And the energy of ICONIC HAUS is amazing, as I curated an incredible list of designers who are super collaborative and fired up to make this home amazing.

showhome at the Paradise Valley ICONIC LIFE tour

I’m over the moon about this project as it will be my eighth designer showhouse. And the energy of ICONIC HAUS is amazing, as I curated an incredible list of designers who are super collaborative and fired up to make this home amazing.

One of the inspirations for everyone’s excitement is the opportunity to work in a home designed by award-winning, prolific, Mark Candelaria of Candelaria Design, who is the living model of what it means to live our mantra to “Live Beautifully.” Along with one of his partners, Vivian Ayala, they created a stunning Mod-iterranean estate, with 11,000 square feet under roof.

“We’re very, very proud to be a part of this team. This beautiful house is Santa Barbara-inspired, and we’re giving it a very cool, transitional edge,” said Candelaria.

ICONIC HAUS Dec 2020 Paradise Valley showhome

My team and I are grateful for the opportunity to work with such a talented team to create a mind-blowing, never-before seen, spectacular home for guests to experience! Can you imagine 20 design teams under one roof, all working together in a cohesive way? It’s a feat deftly handled by our design manager Lucia Burns, who has led this kind of designer showhouse multiple times.

Thank you to Tim and Tracey McCormac, who have turned over this home to us—that takes a world of patience, flexibility and generosity. Next, I’m so grateful to the amazing designers who are attacking this project with massive creativity and passion to share their signature work. I’m grateful for an amazing partnership with Mark Candelaria who supports us in every way. I’m so grateful to our sponsors who make this all possible, like Viking, Central AZ Supply, Brizo, BMW, Circa Lighting, Crestron, Dunn Edwards, Hunter Douglas and Solstice Stone. It takes an amazing team to pull off a designer showhouse with elegance and grace, and I’m blessed to work with incredible talent on ICONIC LIFE.

ICONIC HAUS is destined to be the hottest design event from New York to Los Angeles.

ICONIC LIFE luxury designer showhouse in Paradise Valley

ICONIC HAUS is destined to be the hottest design event from New York to Los Angeles.

So the first and last thank you goes to all of you who visit Virtual ICONIC HAUS 2020/2021, which will benefit PCH, one of the finest children’s hospitals in the world.

We are excited to share this journey with you over the next few months and for all of the beautiful and luxe ICONC HAUS designer showhouse content we will be creating for all of our amazing readers. Be sure to keep a close eye on our social media channels so that you don’t miss a thing! And if you feel this house must be yours act now, as The Joffe Group already has it listed for sale.

We look forward to seeing you November 27 and you can stay in touch with the latest by subscribing (no charge) to iconiclife.com.

I look forward to virtually seeing you there!

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