The Beverly Hills Hotel
Step into a world where luxury designer pop-ups provide more than clothing, as these pop-ups offer immersive brand experiences that go beyond the traditional boutique.
Fashion houses are rewriting the rules of retail by shifting their focus from selling garments to creating unforgettable experiences. The latest trend is experiential designer pop-ups that transport you to branded beach clubs, pools and restaurants around the world. Want to get in on the fun? Get ready to wrap up your summer in true fashion with this selection of experiential pop-ups.
PRADA CAFFÈ IN LONDON
Looking to ignite your taste buds? Make your way to the stylish and mouth watering Prada Caffè in London. This collaboration between Harrods and the renowned fashion house Prada promises a delectable dining experience like no other. Whether you’re craving breakfast, lunch, dinner, small bites or specialty drinks, prepare to enjoy a delightful range of Italian-inspired flavors. Step inside and be transported to the fashion capital of Milan, as the meticulously designed interior of Prada Caffè mirrors the ICONIC Prada boutiques. Every detail, from the exclusive Prada motif tableware to the ambiance, has been carefully crafted to evoke the essence of timeless elegance. Put on your favorite Prada dress and set your sights on London as the designer pop-up will be open till the end of year.
VALENTINO ESCAPE ON THE AMALFI COAST
Escape your everyday life by traveling to the Amalfi Coast to experience the Valentino’s beach boutique pop-up. Hosted by the prestigious italian hotel, Palazzo Avino, this luxurious designer haven showcases the vibrant Valentino Escape 2023 collection. Discover your dream summer wardrobe, featuring bold swimwear, mini dresses, blouses and statement bags, all adorned with captivating colors and prints. Slip into your new designs and head to the beach club, where branded bright red Valentino lounges and umbrellas await. Hop on the next flight to Italy as this designer pop-up is only open till August and you won’t want to miss it.
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DIOR AT THE BEVERLY HILLS HOTEL
The Beverly Hills Hotel | Dior
Looking to fill your summer with a picturesque pink experience? The ICONIC pink Beverly Hills Hotel has collaborated with Dior for the 2023 launch of Dioriveria. Dive into a world of Dior-infused luxury as the hotel’s pool undergoes a transformation, adorned with all things pink, from branded lounges, umbrellas and relaxing cabanas. Enjoy the ultimate pool day experience and cool down with delectable treats from the Dior ice cream cart. And if you happen to forget your sunhat, worry not! The poolside pop-up boasts a Dior boutique showcasing the coveted pink and gray toile de jouy printed summer collection. Don’t miss out on this affair as the designer pop-up captures the essence of summer bliss, open until the beginning of September.
FENDI BEACHCLUB IN SPAIN
Embark on a journey to Puente Romano Beach Resort and discover the first ever FENDI beach club. Immerse yourself in the captivating tapestry of colors, patterns and ICONIC FENDI stripes, inspired by the legendary collections. At the beach pop-up you can enjoy culinary delights while hanging in the FENDI cabanas and open-air lounges to relax in style. Along with the beach club there is a pop-up FENDI store featuring the newest Astrology Collection and timeless FENDI pieces. Open everyday till September, this designer pop-up experience will be your picture perfect trip to Spain.
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JACQUEMUS ST TROPEZ BEACHFRONT
From bags to beach, Jacquemus collaborated with Indie Beach restaurant to bring you a luxurious beach getaway. Picture yourself lounging on 1970s-inspired furniture, surrounded by lemon-colored accents, all while enjoying the beautiful beachfront setting. Located on Ramatuelle’s Plage de la Bonne Terrasse in St Tropez, this branded beach paradise not only offers relaxation but also a pop-up boutique, allowing you to elevate your luxury experience with a touch of shopping. This designer pop-up is open until October 2023, make sure to pack your Jacequmes beach bag and get ready for an unforgettable summer.