David Asprey Bulletproof Creates Futuristic Tech to Train Your Brain and Tone Your Body

photo by Zeke Ruelas

We spoke with Amanda McVey, the Vice President of Experience and Programming at Upgrade Labs, presented by the widely known brand, Bulletproof. McVey also happens to be a certified personal trainer and fitness instructor who began working for the founder of Bulletproof, Dave Asprey, just a few years ago, but has quickly become the eloquent and energetic force behind the brand’s innovative Labs.

You might know Dave Asprey for his outspoken beliefs on biohacking and whose butter coffee concoction and supplements have made waves in the wellness industry. He is a multi-talented Silicon Valley success story who not only was the first person to sell something online using e-commerce (a t-shirt emblazoned with the words ‘caffeine’) but is a New York Times best-selling author, globe-trotting speaker and the creator of biohacking. McVey breaks down this popularized term for us here.

photo by Zeke Ruelas

“Biohacking describes the process of taking a systemized approach to health and finding shortcuts by sending signals to the brain to get maximum results with minimal effort.” Asprey basically applied the same design framework of building computer software as he did to building a better body and mind in order to take control of his biology. McVey continues, “what is so incredible about biohacking is that it looks to the body’s own intelligence to become stronger and more responsive by addressing what the body needs on a cellular level in order to succeed.” Because of Dave Asprey’s investment in tech to transform our health, he now has two Upgrade Labs in Los Angeles—imagine fitness laboratory’s where weird science is celebrated.

At their first location on Santa Monica’s Main Street, you can find state-of-the-art machinery (some have never even been used in California before) that includes, but is not limited to: an atmospheric cell trainer that works the body while you relax, a NASA-tested system to improve recovery, and a bone trainer that applies biomechanics to enhance endurance and bone strength. These futuristic machines paired with weekly exercises and heart-rate enhancing workouts are meant to support the brain’s functionality and aid performance.

Their second lab opened its doors in January at the glamorous and celeb favorite hotel, the Beverly Hilton. With 6,000 square feet of space and more than 15 services available (including a bioenergy test and infrared bed), they are out to prove that health really is the new wealth. We talked with McVey to learn what the fan-favorite services are and what she does to stay sane in a screen-filled society.

photo by Zeke Ruelas

When did fitness and health become your full-time focus?
My background has played a key role in how Bulletproof was formulated because I was brought on to help build the experience and programming angle of the business. I come from a financial background on Wallstreet in New York City but was always involved in fitness on the side. From being a floor trainer at Equinox to teaching classes at Crunch, I have been helping people find health for about 15 years. I decided to leave finance and take the full leap into fitness by segueing into management at different exercise facilities, including heading up their education and training programs.

I traveled from continent to continent presenting at trade shows and one thing I noticed was outside of the U.S. there was new technology popping up that I had never seen before. Consumers were clearly ready for this innovative tech and manufacturers seemed to be set on delivering. There was a shift happening, and I knew I wanted to be a part of it.

Why Bulletproof?
I heard the Dave Asprey Bulletproof Radio podcast and discovered biohacking for the first time. Without hesitation I reached out to the company and ended up finding a job with them that led me to helping them grow their programs and experiences at Upgrade Labs from the ground up. I was incredibly curious about what was being created here—it was something different than I had seen in any fitness studio in the world.

Tell us about the on-site trainers aptly named the ‘BioHacker Techs’?
In order to be a BioHacker Tech, you must hold a nationally recognized certification or university degree in a related field, like kinesiology or exercise science. Because of their background, they understand the science of the body and are able to warm somebody up for a program and then progress them forward so they can move the needle on their goals. They go through rigorous training to operate the machines in order to best support each member depending on their capabilities. We are becoming our own school here at the Labs.

We also have an on-site medical director, nutritionist and registered dietician.

photo by Zeke Ruelas

What are some of the fan favorite services?
Hands-down one of the favorite combinations of services is a trifecta of tech that stacks three of our services together.

The first machine is called the P.E.M.F (Pulsed Electro Magnetic Fields), which is a large padded bed that sends electromagnetic waves throughout your body. This super-charges cells to reduce pain from injury and energizes the whole body. We then take members to our red-light treatment bed, REDcharger, where red and infrared LED lights are distributed all over the body to help with collagen production and blood flow. We finish off with a whole-body cryotherapy session, which uses nitrogen-cooled air to lower the body’s temperature to reduce inflammation and boost the immune system.

People also can’t get enough of the ‘The Big Squeeze’, which is a great way to detox. They are these large pants that go chest high and put the body through a medical grade lymphatic flush.

We also provide IV therapy where nurses perform blood tests to identify where your vitamin deficiencies are to create a customized IV to fill in the gaps where you need it. There is an extensive menu of offerings that can help with everything from hangovers to anti-aging support.

What would you say to the naysayers who think these short-cuts to health seem too good to be true?
We get tons of naysayers. I even called BS before I began this journey, but I was curious and gave it a chance. You can’t overcome everyone’s objections all the time, but anytime somebody has hesitation or disbelief in what happens here, it is a powerful opportunity for me. It gives me another perspective that I need to think about when I am communicating with potential members.

When hiring our team, I made sure to find people who had varying degrees of belief. I need different voices for the members to relate to and I also need people who aren’t so deep in the Kool-Aid who can’t see this from the outside. It is always an opportunity to improve communication. A challenge I am up for.