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Celebrating ICONIC Black-and-White Photography | Artistry & Emotion

Black and white issue Hero

Paul Moore

An honorable issue about the history of print and black and white photography.

Some of the most ICONIC photography is immortalized in black and white, like “A Shot in the Dark,” a Mid-Century Modern image of the Stahl House by Julius Shulman. We all know the famous V-J Day in Times Square by Alfred Eisenstaedt, Migrant Mother by Dorothea Lange, or the renowned Lunch at the Top of a Skyscraper by Charles Clyde Ebbets.

Ansel Adams was one of the most famous monochrome photographers who made black-and-white photography ICONIC. Interestingly, he has Arizona roots; during his life, he co-founded the Center for Creative Photography at the University of Arizona, and his complete library of negatives is archived there. His “pure” photography movement inspired his tonal landscape photography of the West, making him best known for shooting in black and white after color was available.


Filmmakers like Steven Spielberg in Schindler’s List and Martin Scorsese in Raging Bull turned to the power of black-and-white cinematography for dramatic effect, stripping away the color to elicit emotion and draw you into the story. Today, modern artists like David Yarrow create black-and-white photography to hone our focus on the images.

Black and White photography of Renee Dee

Paul Moore

Black and white is more interpretive, making us focus longer on an image and inspiring a more emotional response. Its power is impressive, and that is why we turned to a full black-and-white presentation of ICONIC LIFE this month, to celebrate the artistry of black-and-white photography and essentially return to our roots of the early days of printing, our artistry.

This artistic idea originated from our own Nakayla Shakespeare, and I immediately loved it. But what about our clients? Would they too embrace the opportunity to share their messages in black and white? As you can see, our challenge was met with a resounding yes.Given all the creativity that went into creating this issue’s ads, we honored that effort with a gallery-style presentation of the ads at our black-and- white anniversary party.


Only a publisher who loves publishing would step back in time to create something beautiful. At ICONIC LIFE, we aren’t afraid of taking risks, and we are committed to creating true beauty with every issue. I hope you’ll hold on to this one for a long time.

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