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Breaking the Mold | Rising Ferrari Clientele | ICONIC LIFE

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Breaking the Mold | Rising Ferrari Clientele

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Ferrari has become the new “it car” for women. Discover what cars are capturing their interest.

For 85 years, Ferrari has been the leading car company when it comes to luxury and opulence. With unparalleled quality and performance, Ferrari has long focused their efforts on customer satisfaction. Maintaining the most prestigious clientele, Ferraris are more than a vehicle, they are works of art that buyers often showcase in grand garages or at prestigious car clubs, rarely racking up miles on the open roads.

While buyers of these powerhouse super cars are predominantly men, women are beginning to take interest in the Cavallino Rampante. 

“Ladies are no strangers to high-performance cars but have recently been stepping outside of the traditional box of choices like Porsche and Mercedes,” Renee Banashak, Ferrari Operations Manager says. 

According to Banashak,Ferrari jumps from 9% female clients to 25% in China with the rest of the world following suit. 

Why this sudden jump in interest, well women seek Ferrari for the same reason men do, the sleek and powerful design, high performance and reliability. 

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“Women want to drive their Ferraris and not just keep them in the garage to admire them,” Banashak explains.

Here are a few Ferraris women are loving.

The New Roma Spider

This sexy, sleek soft-top is the first car women are gravitating to. With its elegant exterior and softer lines, the Roma Spider has a feminine air to it. The first Roma Spider was introduced in 2019 and revamped in 2024.The Roma represents a departure from Ferrari’s traditional styling cues while still embodying the brand’s essence of performance and luxury.

Ferrari Roma Spider

Courtesy of Scottsdale Ferrari

The Roma Spider is the ideal weekend car for those empty nesters looking for the thrill of a powerful machine with a sophisticated and refined exterior. 

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The Purosangue

Ferrari’s first 4 door vehicle. The Purosangue is the perfect car offering the high-performance of a super car with the space and practicalities of a family-oriented woman. The Purosangue combines exhilarating performance, exquisite craftsmanship, and everyday usability in a package that is unmistakably Ferrari.

“It’s perfect for everyday driving with plenty of room for golf clubs and groceries. Make no mistake though this is still a Ferrari with 715 horsepower,” Ferrari Brand Manager Gary Simon says. 

Ferrari Purosangue

Courtesy of Ferrari Scottsdale

As Simon says, If you’re going to take the kids to school, why not do it in style?

Scottsdale Ferrari understands their market, and wants to create a welcoming environment for every buyer. 

“We are excited for our women clients! They are breaking the mold!” Banashak says. 

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