Bad Birdie founder Jason Richardson believes that no one should have to settle for boring golf clothing. The apparel brand was born after Richardson and a friend entered a golf tournament and found themselves disappointed by the lackluster polos to choose from.
“I searched everywhere and the only options were solid, striped and 100 percent unexciting,” says Richardson.
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Three years later, Richardson told the story of his brand on Shark Tank, where he received a $300,000 investment in exchange for 20 percent equity from Robert Herjavec.
“I’ve been watching Shark Tank for as long as I can remember, reading the Shark’s books and chewing on their advice, taking the learnings and applying them to the business I started out of my room, the very same business I was about to take in front of those very same Sharks,” says Richardson. “All to say, being on the show was unimaginable.”
Following their Shark Tank success, today Bad Birdie is a Scottsdale, Arizona-based business with 15 employees, who are celebrating the recent grand opening of their first brick and mortar store in Kierland Commons. Promoting the idea that there’s no need to compromise on performance or good vibes, Bad Birdie aims to add extra fun to the game with their offbeat golf clothing.
“I’ve been watching Shark Tank for as long as I can remember, reading the Shark's books and chewing on their advice, taking the learnings and applying them to the business I started out of my room, the very same business I was about to take in front of those very same Sharks,” says Richardson. “All to say, being on the show was unimaginable.”
Arrive on the green and stand out in style with our top Bad Birdie golf attire picks:
Bad Birdie’s best-selling Tropics polo transports you to your favorite island destination-all while staying on the green. Their polos have 50+ UPF, moisture wicking and anti-odor, so you can comfortably hit the ball all day long.
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A nod to the Bad Birdie’s birth place, the Cali women’s polo features a geometric pattern with tropical ocean views and palm trees. The wrinkle-resistant shirt has a flattering athletic fit and comfortable 4-way stretch.
This pre-shrunk hoodie is the epitome of comfort. A part of Bad Birdie’s new leisure golf clothing collection, the Muni Kit hoodie is heavy weight with a kangaroo pouch perfect for keeping hands warm.
A pair made in comfort heaven, the Muni Kit Sweats and Hoodie work together to create an effortless monochromatic style. While they are great on or off the green, these sweatpants are ideal for lounging at home after a long day on the course.
Appropriately named the Sky Dye Quarterzip, this buttery-soft outer layer resembles a cloudy blue sky. With moisture wicking, wrinkle resistance and anti-odor, this golf attire keeps you feeling and looking your best.
Represent Bad Birdie and their mission of making golf more fun while wearing the Birdie Snapback. The brand’s logo is front and center on the one-size-fits-all hat, contrasted in black against the hat’s white fabric.
Keep the sun off your face and out of your eyes with the Sun Bucket Hat. The chinstrap is removable and it comes in two different sizes, so you can find the perfect fit.